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Ziele und Zielgruppen in Social Media

In: Handbuch Social-Media-Marketing

Author

Listed:
  • Corina Pahrmann

    (Redaktionsbüro Corina Pahrmann)

Abstract

Zusammenfassung Erfolgreiches Social-Media-Marketing basiert im Wesentlichen auf klaren Zielen und einer präzisen Definition der Zielgruppen. Dieser Beitrag zeigt, wie Marketingverantwortliche die relevanten Zielgruppen identifizieren und beschreiben können. Anschließend werden typische Ziele des Social-Media-Marketings vorgestellt und in eine konkrete Zielsetzung nach dem SMART-Modell überführt. Die vorgestellten Methoden helfen, im Social-Media-Marketing-Alltag geeignete Inhalte in der richtigen Tonalität und Frequenz auf den relevanten Plattformen zu entwickeln und zu optimieren.

Suggested Citation

  • Corina Pahrmann, 2024. "Ziele und Zielgruppen in Social Media," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 183-197, Springer.
  • Handle: RePEc:spr:sprchp:978-3-658-45784-6_11
    DOI: 10.1007/978-3-658-45784-6_11
    as

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