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Influencer-Marketing in der Baubranche

In: Handbuch Social-Media-Marketing

Author

Listed:
  • Sven-Oliver Funke

    (Marketingberater und Influencer Manager)

Abstract

Zusammenfassung In diesem Kapitel wird das Influencer-Marketing in der Baubranche mit seinen maßgeblichen Akteuren den Handwerksbetrieben, Solo-Handwerkern, DIY-Enthusiasten und Herstellern von Materialien vorgestellt. Kooperationsformate wie Barter-Deals, langfristige Kooperationen, Einzelkooperationen und Kampagnen werden diskutiert. Risiken, wie unprofessionelle Ausführungen oder fehlende Arbeitssicherheit, werden ebenso beleuchtet wie Chancen für Unternehmen von Influencer-Kooperationen zu profitieren. Der Text betont die Bedeutung von klaren Absprachen und Briefings für eine erfolgreiche Zusammenarbeit.

Suggested Citation

  • Sven-Oliver Funke, 2024. "Influencer-Marketing in der Baubranche," Springer Books, in: Christopher Zerres (ed.), Handbuch Social-Media-Marketing, pages 563-572, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45784-6_24
    DOI: 10.1007/978-3-658-45784-6_24
    as

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