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Optimizing employee engagement with internal communication: A social exchange perspective

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  • Karanges, Emma Ruth
  • Beatson, Amanda
  • Johnston, Kim
  • Lings, Ian

Abstract

Employee engagement is linked to higher productivity, lower attrition, and improved organizational reputations resulting in increased focus and resourcing by managers to foster an engaged workforce. While drivers of employee engagement have been identified as perceived support, job characteristics, and value congruence, internal communication is theoretically suggested to be a key influence in both the process and maintenance of employee engagement efforts. However, understanding the mechanisms by which internal communication influences employee engagement has emerged as a key question in the literature. The purpose of this research is to investigate whether social factors, namely perceived support and identification, play a mediating role in the relationship between internal communication and engagement. To test the theoretical model, data are collected from 200 non-executive employees using an online self-administered survey. The study applies linear and mediated regression to the model and finds that organizations and supervisors should focus internal communication efforts toward building greater perceptions of support and stronger identification among employees in order to foster optimal levels of engagement.

Suggested Citation

  • Karanges, Emma Ruth & Beatson, Amanda & Johnston, Kim & Lings, Ian, 2014. "Optimizing employee engagement with internal communication: A social exchange perspective," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 7(2), pages 329-353.
    • Handle: RePEc:zbw:fubjbm:100002
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    File URL: https://www.econstor.eu/bitstream/10419/100002/1/790378361.pdf
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    References listed on IDEAS

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    Cited by:

    1. Tânia Santos & Eulália Santos & Marlene Sousa & Márcio Oliveira, 2024. "The Mediating Effect of Motivation between Internal Communication and Job Satisfaction," Administrative Sciences, MDPI, vol. 14(4), pages 1-15, April.
    2. Pažėraitė Aušra & Repovienė Rūta, 2018. "Content Marketing Decisions for Effective Internal Communication," Management of Organizations: Systematic Research, Sciendo, vol. 79(1), pages 117-130, June.
    3. Feldy Marzena & Bojko Marta, 2020. "Job Expectations and Satisfaction Among Scientists," Marketing of Scientific and Research Organizations, Sciendo, vol. 35(1), pages 1-28, March.
    4. James Gerard Caillier, 2017. "Do Work-Life Benefits Enhance the Work Attitudes of Employees? Findings from a Panel Study," Public Organization Review, Springer, vol. 17(3), pages 393-408, September.
    5. Siti Subaryani Binti Zainol & Suhaili binti Mohd Hussin & Maisarah Syazwani binti Othman, 2016. "Determinants of Employee Engagement in Hotel Industry in Malaysia. A Theoretical Mode," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 6(3), pages 1-9, July.

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