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Supplier's internal communication in change process to solution business: Challenges and tentative research agenda

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  • Ryynänen, Harri
  • Pekkarinen, Olli
  • Salminen, Risto T.

Abstract

This research examines supplier's internal communication when a company is changing to being a solution provider. The focus lies on the internal communication challenges during the change. The qualitative case study comprises two cases of the change process to solution business. The results indicate that there are eight main internal communication challenges when a company is changing to being a solution supplier. In addition, the study offers a categorization to manage these challenges and conduct further research thereon.

Suggested Citation

  • Ryynänen, Harri & Pekkarinen, Olli & Salminen, Risto T., 2012. "Supplier's internal communication in change process to solution business: Challenges and tentative research agenda," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 5(3), pages 154-172.
    • Handle: RePEc:zbw:fubjbm:66005
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    References listed on IDEAS

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    Cited by:

    1. Pekkarinen, Olli & Salminen, Risto T., 2013. "Developing industrial solution offerings: A framework and management guidelines," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 6(3), pages 143-170.
    2. Karanges, Emma Ruth & Beatson, Amanda & Johnston, Kim & Lings, Ian, 2014. "Optimizing employee engagement with internal communication: A social exchange perspective," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 7(2), pages 329-353.
    3. Steven Bauer & Dongkuk Lim, 2019. "Effect of Communication Practices on Volunteer Organization Identification and Retention," Sustainability, MDPI, vol. 11(9), pages 1-17, April.
    4. Siti Subaryani Binti Zainol & Suhaili binti Mohd Hussin & Maisarah Syazwani binti Othman, 2016. "Determinants of Employee Engagement in Hotel Industry in Malaysia. A Theoretical Mode," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 6(3), pages 1-9, July.

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