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Operationalizing Stakeholder Engagement in CSR: A Process Approach

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  • Anne Bridget Lane
  • Bree Devin

Abstract

Stakeholder engagement is an important aspect of an organization's corporate social responsibility (CSR) activities, but little theorizing informs its implementation. In this paper, the authors relate data from stakeholder engagement activities undertaken by nine Australian organizations as part of their CSR efforts, to an existing process model of engagement. The original framework is extended and enhanced into a process model of the operationalization of stakeholder engagement. Practically, this research identifies the steps within the operationalization of stakeholder engagement, allowing engagement practitioners to track the progress of their work, and to identify and respond to any impediments. Theoretically, the proposed process model approach presents a new perspective on operationalizing stakeholder engagement. The revised model of stakeholder engagement therefore provides a lens that gives deeper insights into how engagement is carried out; as well as a practical framework through which this implementation can be understood and managed. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

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  • Anne Bridget Lane & Bree Devin, 2018. "Operationalizing Stakeholder Engagement in CSR: A Process Approach," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(3), pages 267-280, May.
    • Handle: RePEc:wly:corsem:v:25:y:2018:i:3:p:267-280
    DOI: 10.1002/csr.1460
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    13. Alvaro Plinio Pureza & Ki‐Hoon Lee, 2020. "Corporate social responsibility leadership for sustainable development: An institutional logics perspective in Brazil," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1410-1424, May.
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    18. Rocco Mazza & Emma Zavarrone & Mirko Olivieri & Daniela Corsaro, 2022. "A text mining approach for CSR communication: an explorative analysis of energy firms on Twitter in the post-pandemic era," Italian Journal of Marketing, Springer, vol. 2022(3), pages 317-340, September.
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    20. Clare Jane M. Burns & Luke Houghton & Heather Stewart, 2020. "Sustainability – A key to Australian finance directors improving their organisation's CSR culture," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 1164-1176, March.

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