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Operationalizing Stakeholder Engagement in CSR: A Process Approach

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  • Anne Bridget Lane
  • Bree Devin

Abstract

Stakeholder engagement is an important aspect of an organization's corporate social responsibility (CSR) activities, but little theorizing informs its implementation. In this paper, the authors relate data from stakeholder engagement activities undertaken by nine Australian organizations as part of their CSR efforts, to an existing process model of engagement. The original framework is extended and enhanced into a process model of the operationalization of stakeholder engagement. Practically, this research identifies the steps within the operationalization of stakeholder engagement, allowing engagement practitioners to track the progress of their work, and to identify and respond to any impediments. Theoretically, the proposed process model approach presents a new perspective on operationalizing stakeholder engagement. The revised model of stakeholder engagement therefore provides a lens that gives deeper insights into how engagement is carried out; as well as a practical framework through which this implementation can be understood and managed. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

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  • Anne Bridget Lane & Bree Devin, 2018. "Operationalizing Stakeholder Engagement in CSR: A Process Approach," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(3), pages 267-280, May.
    • Handle: RePEc:wly:corsem:v:25:y:2018:i:3:p:267-280
    DOI: 10.1002/csr.1460
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    9. Rocco Mazza & Emma Zavarrone & Mirko Olivieri & Daniela Corsaro, 2022. "A text mining approach for CSR communication: an explorative analysis of energy firms on Twitter in the post-pandemic era," Italian Journal of Marketing, Springer, vol. 2022(3), pages 317-340, September.
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    12. Concepción Campillo-Alhama & Diego Igual-Antón, 2021. "Corporate Social Responsibility Strategies in Spanish Electric Cooperatives. Analysis of Stakeholder Engagement," Sustainability, MDPI, vol. 13(12), pages 1-28, June.
    13. Carri Reisdorf Tolmie & Kevin Lehnert & Hongxin Zhao, 2020. "Formal and informal institutional pressures on corporate social responsibility: A cross‐country analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 786-802, March.
    14. Concepción Garcés‐Ayerbe & Pilar Rivera‐Torres & Inés Suárez‐Perales, 2019. "Stakeholder engagement mechanisms and their contribution to eco‐innovation: Differentiated effects of communication and cooperation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1321-1332, November.
    15. Fabricio Stocker & Michelle P. de Arruda & Keysa M. C. de Mascena & João M. G. Boaventura, 2020. "Stakeholder engagement in sustainability reporting: A classification model," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2071-2080, September.
    16. Stephen T. Homer & Koon Vui Yee & Kuan Siew Khor, 2023. "Developing a measurement instrument for perceived Corporate citizenship using multi-stakeholder, multi-industry and cross-country validations," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(1), pages 277-300, February.
    17. Laura Maria Ferri & Matteo Pedrini & Marco Minciullo, 2022. "Corporate social responsibility and stakeholder dialogue under institutional voids: decoupling the role of corporate motives, ethics, and resources," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 26(1), pages 159-188, March.
    18. Dariusz Tworzydło & Sławomir Gawroński & Przemysław Szuba, 2021. "Importance and role of CSR and stakeholder engagement strategy in polish companies in the context of activities of experts handling public relations," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 64-70, January.
    19. Clare Jane M. Burns & Luke Houghton & Heather Stewart, 2020. "Sustainability – A key to Australian finance directors improving their organisation's CSR culture," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 1164-1176, March.
    20. Gordon Bowen & Dominic Appiah & Sebastian Okafor, 2020. "The Influence of Corporate Social Responsibility (CSR) and Social Media on the Strategy Formulation Process," Sustainability, MDPI, vol. 12(15), pages 1-13, July.

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