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Engaging the stakeholders: corporate views and current trends

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  • Anne Grafé‐Buckens
  • Anna‐Fay Hinton

Abstract

This paper is based on research conducted at Imperial College in 1996, in which the authors have reviewed the extent, purpose and motivation of evironmental stakeholder initiatives (ESIs). The research objective was to determine ESIs' impact on corporate environmental management through a survey of businesses engaged in such initiatives, and to propose a set of recommendations for successful implementation of ESIs. Previous research on the subject has mainly discussed the case for stakeholders' involvement, reviewing whom companies would target as stakeholders. This paper goes a step further by assessing the current ESI practices of the researched companies in terms of style, purpose and method of engagement, as well as the target audiences and timing of these initiatives. Five stages of ESI undertaken by companies are identified and the benefits, as well as limiting factors, are discussed. In addition to the research conclusions the key factors for successful ESIs and a set of recommendations for companies engaging in such initiatives are presented. © 1998 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Anne Grafé‐Buckens & Anna‐Fay Hinton, 1998. "Engaging the stakeholders: corporate views and current trends," Business Strategy and the Environment, Wiley Blackwell, vol. 7(3), pages 124-133, July.
    • Handle: RePEc:bla:bstrat:v:7:y:1998:i:3:p:124-133
    DOI: 10.1002/(SICI)1099-0836(199807)7:33.0.CO;2-R
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    References listed on IDEAS

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    1. Mark Starik & Gary M. Throop & John R. Doody & Mary Ellen Joyce, 1996. "Growing An Environmental Strategy," Business Strategy and the Environment, Wiley Blackwell, vol. 5(1), pages 12-21, March.
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    Cited by:

    1. Krister Andersson, 2008. "Motivation to Engage in Social Learning about Sustainability: An Institutional Analysis," CID Working Papers 26, Center for International Development at Harvard University.
    2. Tiina Onkila, 2011. "Multiple forms of stakeholder interaction in environmental management: business arguments regarding differences in stakeholder relationships," Business Strategy and the Environment, Wiley Blackwell, vol. 20(6), pages 379-393, September.
    3. Pablo Gomez‐Carrasco & Giovanna Michelon, 2017. "The Power of Stakeholders' Voice: The Effects of Social Media Activism on Stock Markets," Business Strategy and the Environment, Wiley Blackwell, vol. 26(6), pages 855-872, September.
    4. Anne Bridget Lane & Bree Devin, 2018. "Operationalizing Stakeholder Engagement in CSR: A Process Approach," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(3), pages 267-280, May.
    5. Maryam Jamilah Asha’ari & Salina Daud & Norazah Mohd Suki, 2023. "Linking Sustainable Design and Social Sustainability Performance of Chemical Manufacturing Firms: Moderating Role of Islamic Work Ethics," Sustainability, MDPI, vol. 15(7), pages 1-21, March.
    6. Mariëtte van Huijstee & Pieter Glasbergen, 2008. "The practice of stakeholder dialogue between multinationals and NGOs," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 15(5), pages 298-310, September.
    7. Dara G. Schniederjans & Mehrnaz Khalajhedayati, 2021. "Competitive sustainability and stakeholder engagement: Exploring awareness, motivation, and capability," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 808-824, February.
    8. Jacqueline Cramer, 2002. "From financial to sustainable profit," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 9(2), pages 99-106, June.
    9. Javier Delgado-Ceballos & Juan Aragón-Correa & Natalia Ortiz-de-Mandojana & Antonio Rueda-Manzanares, 2012. "The Effect of Internal Barriers on the Connection Between Stakeholder Integration and Proactive Environmental Strategies," Journal of Business Ethics, Springer, vol. 107(3), pages 281-293, May.
    10. Henning Madsen & John P. Ulhøi, 2001. "Integrating environmental and stakeholder management," Business Strategy and the Environment, Wiley Blackwell, vol. 10(2), pages 77-88, March.
    11. Corinna Dögl & Michael Behnam, 2015. "Environmentally Sustainable Development through Stakeholder Engagement in Developed and Emerging Countries," Business Strategy and the Environment, Wiley Blackwell, vol. 24(6), pages 583-600, September.
    12. Max Goettsche & Tobias Steindl & Simon Gietl, 2016. "Do Customers Affect the Value Relevance of Sustainability Reporting? Empirical Evidence on Stakeholder Interdependence," Business Strategy and the Environment, Wiley Blackwell, vol. 25(3), pages 149-164, March.

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