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Importance and role of CSR and stakeholder engagement strategy in polish companies in the context of activities of experts handling public relations

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  • Dariusz Tworzydło
  • Sławomir Gawroński
  • Przemysław Szuba

Abstract

The article provides an analysis of potential available in corporate social responsibility (CSR) in regard to other activities conducted by Polish public relations (PR) experts and professionals. Different outlooks on social responsibility and PR are also presented in this article, including stakeholder engagement, relationships and practical determinants between them, taking into account practical circumstances characteristic for Polish environment. The hypothesis presented in the article indicates that CSR projects are one of the elements of a wide offer of PR activities offered in Poland, but they do not lie in a specialisation of agencies and are underrated by PR advisors when it comes to their usefulness in image creation. This hypothesis is backed by three independent research projects realised in years 2016–2019, conducted on a group of 852 PR specialists in Poland, which represented different types of organisations. This article is based on in‐house research on PR sector in Poland. Research data was gathered by interview questionnaires using quantitative methodology.

Suggested Citation

  • Dariusz Tworzydło & Sławomir Gawroński & Przemysław Szuba, 2021. "Importance and role of CSR and stakeholder engagement strategy in polish companies in the context of activities of experts handling public relations," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 64-70, January.
    • Handle: RePEc:wly:corsem:v:28:y:2021:i:1:p:64-70
    DOI: 10.1002/csr.2032
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    References listed on IDEAS

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    1. Michelle Greenwood, 2007. "Stakeholder Engagement: Beyond the Myth of Corporate Responsibility," Journal of Business Ethics, Springer, vol. 74(4), pages 315-327, September.
    2. Pontus Cerin, 2002. "Communication in corporate environmental reports," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 9(1), pages 46-65, March.
    3. Anne Bridget Lane & Bree Devin, 2018. "Operationalizing Stakeholder Engagement in CSR: A Process Approach," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(3), pages 267-280, May.
    4. Ali M. Shahzad & Matthew A. Rutherford & Mark P. Sharfman, 2016. "Stakeholder‐Centric Governance and Corporate Social Performance: A Cross‐National Study," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(2), pages 100-112, March.
    5. Alexander Dahlsrud, 2008. "How corporate social responsibility is defined: an analysis of 37 definitions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 15(1), pages 1-13, January.
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    Cited by:

    1. Maja Mijatov Ladičorbić & Aleksandra S. Dragin & Tamara Jovanović & Milica Solarević & Olja Munitlak Ivanović & Vladimir Stojanović & Kristina Košić & Anđelija Ivkov Džigurski & Slavica Tomić & Mirosl, 2023. "Tourism Stakeholder Perspectives on Corporate Social Responsibility in Serbia: The Perception of Hotel Employees," Sustainability, MDPI, vol. 15(5), pages 1-17, February.
    2. Wadim Strielkowski & Elena Tarkhanova & Natalia Baburina & Justas Streimikis, 2021. "Corporate Social Responsibility and the Renewable Energy Development in the Baltic States," Sustainability, MDPI, vol. 13(17), pages 1-18, September.
    3. Thanakorn Suriyapongprapai & Pattanaporn Chatjuthamard & Arnat Leemakdej & Sirimon Treepongkaruna, 2022. "Stakeholder engagement, military ties, and firm performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(2), pages 469-479, March.
    4. Shilong Wei & Muhammad Safdar Sial & Ubaldo Comite & Phung Anh Thu & Daniel Badulescu & József Popp, 2021. "An Examination to Explain the Mechanism of Employees’ Environment-Specific Behavior through CSR and Work Engagement from the Perspective of Stewardship Theory," IJERPH, MDPI, vol. 18(17), pages 1-20, September.
    5. Dariusz Tworzydło & Sławomir Gawroński & Agata Opolska‐Bielańska & Mateusz Lach, 2022. "Changes in the demand for CSR activities and stakeholder engagement based on research conducted among public relations specialists in Poland, with consideration of the SARS‐COV‐2 pandemic," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(1), pages 135-145, January.

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