IDEAS home Printed from https://ideas.repec.org/a/wly/corsem/v28y2021i1p64-70.html
   My bibliography  Save this article

Importance and role of CSR and stakeholder engagement strategy in polish companies in the context of activities of experts handling public relations

Author

Listed:
  • Dariusz Tworzydło
  • Sławomir Gawroński
  • Przemysław Szuba

Abstract

The article provides an analysis of potential available in corporate social responsibility (CSR) in regard to other activities conducted by Polish public relations (PR) experts and professionals. Different outlooks on social responsibility and PR are also presented in this article, including stakeholder engagement, relationships and practical determinants between them, taking into account practical circumstances characteristic for Polish environment. The hypothesis presented in the article indicates that CSR projects are one of the elements of a wide offer of PR activities offered in Poland, but they do not lie in a specialisation of agencies and are underrated by PR advisors when it comes to their usefulness in image creation. This hypothesis is backed by three independent research projects realised in years 2016–2019, conducted on a group of 852 PR specialists in Poland, which represented different types of organisations. This article is based on in‐house research on PR sector in Poland. Research data was gathered by interview questionnaires using quantitative methodology.

Suggested Citation

  • Dariusz Tworzydło & Sławomir Gawroński & Przemysław Szuba, 2021. "Importance and role of CSR and stakeholder engagement strategy in polish companies in the context of activities of experts handling public relations," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 64-70, January.
  • Handle: RePEc:wly:corsem:v:28:y:2021:i:1:p:64-70
    DOI: 10.1002/csr.2032
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/csr.2032
    Download Restriction: no

    File URL: https://libkey.io/10.1002/csr.2032?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Michelle Greenwood, 2007. "Stakeholder Engagement: Beyond the Myth of Corporate Responsibility," Journal of Business Ethics, Springer, vol. 74(4), pages 315-327, September.
    2. Anne Bridget Lane & Bree Devin, 2018. "Operationalizing Stakeholder Engagement in CSR: A Process Approach," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(3), pages 267-280, May.
    3. Pontus Cerin, 2002. "Communication in corporate environmental reports," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 9(1), pages 46-65, March.
    4. Ali M. Shahzad & Matthew A. Rutherford & Mark P. Sharfman, 2016. "Stakeholder‐Centric Governance and Corporate Social Performance: A Cross‐National Study," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(2), pages 100-112, March.
    5. Alexander Dahlsrud, 2008. "How corporate social responsibility is defined: an analysis of 37 definitions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 15(1), pages 1-13, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Thanakorn Suriyapongprapai & Pattanaporn Chatjuthamard & Arnat Leemakdej & Sirimon Treepongkaruna, 2022. "Stakeholder engagement, military ties, and firm performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(2), pages 469-479, March.
    2. Shilong Wei & Muhammad Safdar Sial & Ubaldo Comite & Phung Anh Thu & Daniel Badulescu & József Popp, 2021. "An Examination to Explain the Mechanism of Employees’ Environment-Specific Behavior through CSR and Work Engagement from the Perspective of Stewardship Theory," IJERPH, MDPI, vol. 18(17), pages 1-20, September.
    3. Dariusz Tworzydło & Sławomir Gawroński & Agata Opolska‐Bielańska & Mateusz Lach, 2022. "Changes in the demand for CSR activities and stakeholder engagement based on research conducted among public relations specialists in Poland, with consideration of the SARS‐COV‐2 pandemic," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(1), pages 135-145, January.
    4. Maja Mijatov Ladičorbić & Aleksandra S. Dragin & Tamara Jovanović & Milica Solarević & Olja Munitlak Ivanović & Vladimir Stojanović & Kristina Košić & Anđelija Ivkov Džigurski & Slavica Tomić & Mirosl, 2023. "Tourism Stakeholder Perspectives on Corporate Social Responsibility in Serbia: The Perception of Hotel Employees," Sustainability, MDPI, vol. 15(5), pages 1-17, February.
    5. Wadim Strielkowski & Elena Tarkhanova & Natalia Baburina & Justas Streimikis, 2021. "Corporate Social Responsibility and the Renewable Energy Development in the Baltic States," Sustainability, MDPI, vol. 13(17), pages 1-18, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Simona Cosma & Rossella Leopizzi & Simone Pizzi & Mario Turco, 2021. "The stakeholder engagement in the European banks: Regulation versus governance. What changes after the NF directive?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(3), pages 1091-1103, May.
    2. Jinhua Li & Yongyi Chen & Qiankai Qing, 2021. "Differentiated consumer responses to corporate social responsibility domains moderated by corporate social responsibility perceptions: A Kano model‐based perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1606-1619, November.
    3. Akshita Arora, 2023. "Enforcement and Compliance: The Case of Mandated CSR Provisions in an Emerging Economy," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 48(1), pages 64-75, February.
    4. Craig Carroll & Rowena Olegario, 2020. "Pathways to Corporate Accountability: Corporate Reputation and Its Alternatives," Journal of Business Ethics, Springer, vol. 163(2), pages 173-181, May.
    5. José M. Agudo‐Valiente & Concepción Garcés‐Ayerbe & Manuel Salvador‐Figueras, 2015. "Corporate Social Performance and Stakeholder Dialogue Management," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(1), pages 13-31, January.
    6. Pasi Heikkurinen & Jukka Mäkinen, 2018. "Synthesising Corporate Responsibility on Organisational and Societal Levels of Analysis: An Integrative Perspective," Journal of Business Ethics, Springer, vol. 149(3), pages 589-607, May.
    7. Assunta Di Vaio & Luisa Varriale & Angelo Di Gregorio & Samuel Adomako, 2022. "Corporate social performance and non‐financial reporting in the cruise industry: Paving the way towards UN Agenda 2030," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(6), pages 1931-1953, November.
    8. Barchiesi, Maria Assunta & Fronzetti Colladon, Andrea, 2021. "Corporate core values and social responsibility: What really matters to whom," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    9. Anne Bridget Lane & Bree Devin, 2018. "Operationalizing Stakeholder Engagement in CSR: A Process Approach," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(3), pages 267-280, May.
    10. Lorenzo Dal Maso & Giovanni Liberatore & Francesco Mazzi, 2017. "Value Relevance of Stakeholder Engagement: The Influence of National Culture," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(1), pages 44-56, January.
    11. Lin-Hi, Nick & Müller, Karsten, 2013. "The CSR bottom line: Preventing corporate social irresponsibility," Journal of Business Research, Elsevier, vol. 66(10), pages 1928-1936.
    12. Peter Dobers, 2009. "Corporate social responsibility: management and methods," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(4), pages 185-191, July.
    13. Valentina Cillo & Sylvaine Castellano & Olivier Lamotte & Lorenzo Ardito & Manlio Del Giudice, 2022. "The managerial implications of assessing corporate social performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(6), pages 1927-1930, November.
    14. Laura Maria Ferri & Matteo Pedrini & Marco Minciullo, 2022. "Corporate social responsibility and stakeholder dialogue under institutional voids: decoupling the role of corporate motives, ethics, and resources," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 26(1), pages 159-188, March.
    15. Buhmann, Alexander & Maltseva, Kateryna & Fieseler, Christian & Fleck, Matthes, 2021. "Muzzling social media: The adverse effects of moderating stakeholder conversations online," Technology in Society, Elsevier, vol. 64(C).
    16. Stephen T. Homer & Koon Vui Yee & Kuan Siew Khor, 2023. "Developing a measurement instrument for perceived Corporate citizenship using multi-stakeholder, multi-industry and cross-country validations," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(1), pages 277-300, February.
    17. Carri Reisdorf Tolmie & Kevin Lehnert & Hongxin Zhao, 2020. "Formal and informal institutional pressures on corporate social responsibility: A cross‐country analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 786-802, March.
    18. Fabricio Stocker & Michelle P. de Arruda & Keysa M. C. de Mascena & João M. G. Boaventura, 2020. "Stakeholder engagement in sustainability reporting: A classification model," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2071-2080, September.
    19. Debora Scarpato & Gennaro Civero & Vincenzo Rusciano & Marcello Risitano, 2020. "Sustainable strategies and corporate social responsibility in the Italian fisheries companies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2983-2990, November.
    20. Nurlan Orazalin & Mady Baydauletov, 2020. "Corporate social responsibility strategy and corporate environmental and social performance: The moderating role of board gender diversity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1664-1676, July.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:corsem:v:28:y:2021:i:1:p:64-70. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1002/(ISSN)1535-3966 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.