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Public relations comes of age

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  • Robinson, David

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  • Robinson, David, 2006. "Public relations comes of age," Business Horizons, Elsevier, vol. 49(3), pages 247-256.
    • Handle: RePEc:eee:bushor:v:49:y:2006:i:3:p:247-256
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    Cited by:

    1. Lin, Hsin-Chen & Bruning, Patrick F., 2024. "Guidelines for sponsorship signaling within socially complex markets," Business Horizons, Elsevier, vol. 67(1), pages 19-30.
    2. Anne Bridget Lane & Bree Devin, 2018. "Operationalizing Stakeholder Engagement in CSR: A Process Approach," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(3), pages 267-280, May.
    3. Nuria Calvo & Flora Calvo, 2018. "Corporate social responsibility and multiple agency theory: A case study of internal stakeholder engagement," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1223-1230, November.

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