IDEAS home Printed from https://ideas.repec.org/a/wly/agribz/v21y2005i3p375-390.html
   My bibliography  Save this article

Multinomial logit models comparing consumers' and producers' risk perception of specialty meat

Author

Listed:
  • E. William Nganje

    (Department of Agribusiness and Applied Economics, North Dakota State University, Fargo, ND 58105)

  • Simeon Kaitibie

    (Department of Agribusiness and Applied Economics, North Dakota State University, Fargo, ND 58105)

  • Thomas Taban

    (Department of Agribusiness and Applied Economics, North Dakota State University, Fargo, ND 58105)

Abstract

There is a dichotomy of risk perception between consumers and processors of specialty meats. Studies show that consumers continue to resist these meats and perceive them as somewhat unsafe while processors perceive them to be safe. This study uses survey data from 401 consumers and 22 bison processors to evaluate the determinants of food safety risk perception gaps. Results indicate that significant food safety risk perception gaps exist between consumers and producers of bison meat. Outrage, among other factors, accounts for consumer risk perception while the number of years in business is a major determinant of producer risk perception. Consumers' food safety risk perception affects the frequency of consumption of bison meat. This creates difficulties in formulating marketing strategies and policy initiatives aimed at moving specialty meats beyond niche markets. [EconLit citations: Q180, D190, C140.] © 2005 Wiley Periodicals, Inc. Agribusiness 21: 375-390, 2005.

Suggested Citation

  • E. William Nganje & Simeon Kaitibie & Thomas Taban, 2005. "Multinomial logit models comparing consumers' and producers' risk perception of specialty meat," Agribusiness, John Wiley & Sons, Ltd., vol. 21(3), pages 375-390.
    • Handle: RePEc:wly:agribz:v:21:y:2005:i:3:p:375-390
    DOI: 10.1002/agr.20053
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1002/agr.20053
    File Function: Link to full text; subscription required
    Download Restriction: no
    File URL: https://libkey.io/10.1002/agr.20053?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Buzby, Jean C. & Skees, Jerry R., 1994. "Consumers Want Reduced Exposure to Pesticides on Food," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 17(2), May.
    2. Moutou, Christele & Brester, Gary W., 1998. "Trends In U.S. Wheat-Based Food Consumption: Nutrition, Convenience, And Ethnic Foods," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(2), pages 1-14, July.
    3. Julie A. Caswell & Eliza M. Mojduszka, 1996. "Using Informational Labeling to Influence the Market for Quality in Food Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1248-1253.
    4. Wessells, Cathy Roheim & Kline, Jeffrey & Anderson, Joan Gray, 1996. "Seafood Safety Perceptions and Their Effects on Anticipated Consumption under Varying Information Treatments," Agricultural and Resource Economics Review, Cambridge University Press, vol. 25(1), pages 12-21, April.
    5. Buzby, Jean C. & Ready, Richard C., 1996. "Do Consumers Trust Food-Safety Information?," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 19(1), pages 1-7.
    6. Deana GROBE & Robin DOUTHITT & Lydia ZEPEDA, 1997. "CONSUMER RISK PERCEPTION PROFILES FOR THE FOOD-RELATED BIOTECHNOLOGY, RECOMBINANT BOVINE GROWTH HORMONE (rbGH)," Department of Resource Economics Regional Research Project 9613, University of Massachusetts.
    7. Schupp, Alvin R. & Gillespie, Jeffrey M. & Reed, Debra, 1998. "Consumer Choice Among Alternative Red Meats," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(3), pages 1-9, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Juan C. Gázquez-Abad & Manuel Sánchez-Pérez, 2009. "Factors influencing olive oil brand choice in Spain: an empirical analysis using scanner data," Agribusiness, John Wiley & Sons, Ltd., vol. 25(1), pages 36-55.
    2. Athanasios Krystallis & Michalis Linardakis & Spyridon Mamalis, 2010. "Usefulness of the discrete choice methodology for marketing decision-making in new product development: an example from the European functional foods market," Agribusiness, John Wiley & Sons, Ltd., vol. 26(1), pages 100-121.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zhou, Li & Turvey, Calum & Hu, Wuyang & Ying, Ruiyao, 2015. "Fear and Trust: How Risk Perceptions of Avian Influenza Affect the Demand for Chicken," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 202077, Agricultural and Applied Economics Association.
    2. Armah, Paul W. & Kennedy, Donald, 2000. "Identification Of Market Potential For Pasture-Raised Pork In The Mississippi Delta Of Arkansas-1998," Journal of Food Distribution Research, Food Distribution Research Society, vol. 31(1), pages 1-9, March.
    3. Zhou, Li & Turvey, Calum G. & Hu, Wuyang & Ying, Ruiyao, 2016. "Fear and trust: How risk perceptions of avian influenza affect Chinese consumers’ demand for chicken," China Economic Review, Elsevier, vol. 40(C), pages 91-104.
    4. Tingqiang Chen & Lei Wang & Jining Wang & Qi Yang, 2017. "A Network Diffusion Model of Food Safety Scare Behavior considering Information Transparency," Complexity, Hindawi, vol. 2017, pages 1-16, December.
    5. Lusk Jayson L. & Marette Stéphan, 2012. "Can Labeling and Information Policies Harm Consumers?," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 10(1), pages 1-15, October.
    6. Curzi, Daniele & Raimondi, Valentina & Olper, Alessandro, 2013. "Quality Upgrading, Competition and Trade Policy: Evidence from the Agri-Food Sector," 2013: Productivity and Its Impacts on Global Trade, June 2-4, 2013. Seville, Spain 152386, International Agricultural Trade Research Consortium.
    7. Pearson, David, 2003. "Australia Fresh fruits and vegetables: Why do so many of them remain unbranded?," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 11.
    8. Bimbo, Francesco & Bonanno, Alessandro & Viscecchia, Rosaria, 2019. "An empirical framework to study food labelling fraud: an application to the Italian extra-virgin olive oil market," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 63(4), October.
    9. Mario F. Teisl & Julie A. Caswell, 2003. "Information Policy and Genetically Modified Food: Weighting the Benefits and Costs," QA - Rivista dell'Associazione Rossi-Doria, Associazione Rossi Doria, issue 4, March.
    10. Ramo Barrena & Mercedes Sánchez, 2012. "Abstraction and product categories as explanatory variables for food consumption," Applied Economics, Taylor & Francis Journals, vol. 44(30), pages 3987-4003, October.
    11. Irz, Xavier & Mazzocchi, Mario & Réquillart, Vincent & Soler, Louis-Georges, 2015. "Research in Food Economics: past trends and new challenges," Revue d'Etudes en Agriculture et Environnement, Editions NecPlus, vol. 96(01), pages 187-237, March.
    12. E. Rouvière & K. Latouche, 2014. "Impact of liability rules on modes of coordination for food safety in supply chains," European Journal of Law and Economics, Springer, vol. 37(1), pages 111-130, February.
    13. Chen, Xianwen & Alfnes, Frode & Rickertsen, Kyrre, 2014. "Consumer Preferences, Ecolabels, and the Effects of Negative Environmental Information," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 168094, Agricultural and Applied Economics Association.
    14. Salladarré Frédéric & Guillotreau Patrice & Perraudeau Yves & Monfort Marie-Christine, 2010. "The Demand for Seafood Eco-Labels in France," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 8(1), pages 1-26, December.
    15. Alain Nadaï, 2001. "Consumer' sovereignty and policy issues in the development of product ecolabels," Post-Print halshs-00159973, HAL.
    16. Benner, Eckhard, 2000. "Zur effizienten Herkunftsangabe im europäischen Binnenmarkt - Konsequenzen für die regionale Absatzförderung -," Working Papers 98703, Universitaet Hohenheim, Institute of Agricultural Policy and Agricultural Markets.
    17. Yan, Zhen & Zhou, Jie-hong, 2015. "Measuring consumer heterogeneous preferences for pork traits under media reports: choice experiment in sixteen traceability pilot cities, China," 2015 Conference, August 9-14, 2015, Milan, Italy 212609, International Association of Agricultural Economists.
    18. Jayasinghe-Mudalige, Udith K. & Henson, Spencer J., 2004. "Quantifying The Impact Of Economic Incentives On Firms' Food Safety Responsiveness: The Case Of Red Meat And Poultry Processing Sector In Canada," 2004 Annual meeting, August 1-4, Denver, CO 20419, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    19. Sedjo, Roger & Swallow, Stephen, 1999. "Eco-Labeling and the Price Premium," RFF Working Paper Series dp-00-04, Resources for the Future.
    20. Kirchhoff, Stefanie & Zago, Angelo M., 2001. "A Simple Model Of Voluntary Vs Mandatory Labelling Of Gmos," 2001 Annual meeting, August 5-8, Chicago, IL 20540, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:21:y:2005:i:3:p:375-390. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.