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Consumer Choice Among Alternative Red Meats

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  • Schupp, Alvin R.
  • Gillespie, Jeffrey M.
  • Reed, Debra

Abstract

A multinomial logit model was estimated and used to analyze consumer choice between the best retail meat cut from four species of alternative livestock or "none of these" (all with equal retail prices). The data source, a 1997 survey of Louisiana households, included buffalo, emu, ostrich, and venison. The following were important variables in the respondents' selection among species of alternative livestock: sex, education and race of the respondent; previous consumption of meat from exotic animals; and respondent identification of venison as an exotic meat. The respondents also indicated some resistance to consuming meat from animals that they considered to be exotic. These results infer that producers and sellers of meat from exotic animals will have to overcome these perceptions to move their product beyond niche markets.

Suggested Citation

  • Schupp, Alvin R. & Gillespie, Jeffrey M. & Reed, Debra, 1998. "Consumer Choice Among Alternative Red Meats," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(3), pages 1-9, November.
    • Handle: RePEc:ags:jlofdr:26835
    DOI: 10.22004/ag.econ.26835
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    References listed on IDEAS

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    Cited by:

    1. Lupín, Beatriz & Rodríguez, Elsa Mirta M., 2012. "Quality attributes and socio-demographic factors affecting channel choices," Nülan. Deposited Documents 1605, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    2. E. William Nganje & Simeon Kaitibie & Thomas Taban, 2005. "Multinomial logit models comparing consumers' and producers' risk perception of specialty meat," Agribusiness, John Wiley & Sons, Ltd., vol. 21(3), pages 375-390.
    3. Lupin, Beatriz & Rodriguez, Elsa M., 2012. "Quality attributes and socio-demographic factors affecting channel choices," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 126372, International Association of Agricultural Economists.
    4. Imami, Drini & Chan-Halbrendt, Catherine & Zhang, Quanguo & Zhllima, Edvin, 2011. "Conjoint Analysis of Consumer Preferences for Lamb Meat in Central and Southwest Urban Albania," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(3), pages 1-16, September.
    5. Armah, Paul W. & Kennedy, Donald, 2000. "Identification Of Market Potential For Pasture-Raised Pork In The Mississippi Delta Of Arkansas-1998," Journal of Food Distribution Research, Food Distribution Research Society, vol. 31(1), pages 1-9, March.
    6. Jeffrey M. Gillespie & Alvin R. Schupp, 2002. "The Role of Speculation and Information in the Early Evolution of the United States Ostrich Industry: An Industry Case Study," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 24(1), pages 278-292.
    7. Schupp, Alvin R. & Gillespie, Jeffrey M. & O'Neil, Carol E. & Prinyawiwatkul, Witoon & Makienko, Igor, 2005. "The Impact of an "Exotic" Label on Consumer Willingness to Taste Test, Purchase, and Price a New Meat Product," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(2), pages 1-11, July.

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