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Seafood Safety Perceptions and Their Effects on Anticipated Consumption under Varying Information Treatments

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  • Wessells, Cathy Roheim
  • Kline, Jeffrey
  • Anderson, Joan Gray

Abstract

This paper identifies factors that influence consumers' seafood safety perceptions and examines how these perceptions affect consumers' anticipated consumption when consumers are provided with additional information relevant to seafood. A recursive system of equations is specified describing consumers' safety perceptions as a function of past experience with seafood, recreational harvest activities, and risk-taking behavior, and describing the influence of safety perceptions on consumers' anticipated demand response to hypothetical information concerning seafood. A telephone survey of randomly selected Rhode Island consumers provided data for the analysis.

Suggested Citation

  • Wessells, Cathy Roheim & Kline, Jeffrey & Anderson, Joan Gray, 1996. "Seafood Safety Perceptions and Their Effects on Anticipated Consumption under Varying Information Treatments," Agricultural and Resource Economics Review, Cambridge University Press, vol. 25(1), pages 12-21, April.
    • Handle: RePEc:cup:agrerw:v:25:y:1996:i:01:p:12-21_00
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    References listed on IDEAS

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    1. John R. Hauser & Patricia Simmie, 1981. "Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price," Management Science, INFORMS, vol. 27(1), pages 33-56, January.
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    1. John C. Whitehead & O. Ashton Morgan & William L. Huth & Gregory S. Martin & Richard Sjolander, 2012. "Willingness-to-Pay for Oyster Consumption Mortality Risk Reductions," Working Papers 12-07, Department of Economics, Appalachian State University.
    2. Zhou, Li & Turvey, Calum G. & Hu, Wuyang & Ying, Ruiyao, 2016. "Fear and trust: How risk perceptions of avian influenza affect Chinese consumers’ demand for chicken," China Economic Review, Elsevier, vol. 40(C), pages 91-104.
    3. Simnitt, Skyler M. & House, Lisa A. & Larkin, Sherry L. & Tookes, Jennifer & Yandle, Tracy, 2018. "Consumer Demand and Willingness to Pay for Lionfish Meat in the U.S. Virgin Islands: Zero-Inflated Regression Model," 2018 Annual Meeting, August 5-7, Washington, D.C. 273826, Agricultural and Applied Economics Association.
    4. Ying (Jessica) Cao & David R. Just & Calum Turvey & Brian Wansink, 2015. "Existing Food Habits and Recent Choices Lead to Disregard of Food Safety Announcements," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 63(4), pages 491-511, December.
    5. Sedjo, Roger A. & Swallow, Stephen K., 1999. "Eco-Labeling and the Price Premium," Discussion Papers 10826, Resources for the Future.
    6. Curtis, John & Lynch, Lori, 2001. "Explaining Deer Population Preferences: An Analysis of Farmers, Hunters and the General Public," Agricultural and Resource Economics Review, Cambridge University Press, vol. 30(1), pages 44-55, April.
    7. Roger A. Sedjo & Stephen K. Swallow, 2002. "Voluntary Eco-Labeling and the Price Premium," Land Economics, University of Wisconsin Press, vol. 78(2), pages 272-284.
    8. Chen, Xianwen & Alfnes, Frode & Rickertsen, Kyrre, 2014. "Consumer Preferences, Ecolabels, and the Effects of Negative Environmental Information," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 168094, Agricultural and Applied Economics Association.
    9. Landry, Craig & Remar, Daniel & Twinkle, Roy, 2022. "Economic Value of Restaurant Safety Measures and Propensity to Dine during the COVID-19 Pandemic," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322234, Agricultural and Applied Economics Association.
    10. John C. Whitehead & O. Ashton Morgan & William L. Huth & Gregory S. Martin & Richard Sjolander, 2020. "Altruistic and Private Values For Saving Lives With an Oyster Consumption Safety Program," Risk Analysis, John Wiley & Sons, vol. 40(11), pages 2413-2426, November.
    11. Haab, Timothy C. & Whitehead, John C. & Parsons, George R. & Price, Jammie, 2010. "Effects of information about invasive species on risk perception and seafood demand by gender and race," Resource and Energy Economics, Elsevier, vol. 32(4), pages 586-599, November.
    12. E. William Nganje & Simeon Kaitibie & Thomas Taban, 2005. "Multinomial logit models comparing consumers' and producers' risk perception of specialty meat," Agribusiness, John Wiley & Sons, Ltd., vol. 21(3), pages 375-390.
    13. Angulo, Ana Maria & Gil, Jose Maria, 2004. "Consequences of BSE on Consumers' Attitudes, Perceptions and Willingness to Pay for Certified Beef in Spain," 84th Seminar, February 8-11, 2004, Zeist, The Netherlands 24999, European Association of Agricultural Economists.
    14. Zhou, Li & Turvey, Calum & Hu, Wuyang & Ying, Ruiyao, 2015. "Fear and Trust: How Risk Perceptions of Avian Influenza Affect the Demand for Chicken," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 202077, Agricultural and Applied Economics Association.
    15. Sedjo, Roger & Swallow, Stephen, 1999. "Eco-Labeling and the Price Premium," RFF Working Paper Series dp-00-04, Resources for the Future.
    16. William L. Huth & O. Ashton Morgan & John C. Whitehead, 2016. "Measuring the Impact of Improved Traceability Information in Seafood Markets Following a Large Scale Contamination Event," Working Papers 16-17, Department of Economics, Appalachian State University.

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