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Strangers in the night: speeddating, CCI and service businesses

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Listed:
  • Steve Baron
  • Anthony Patterson
  • Kim Harris
  • Julia Hodgson

Abstract

Organisations are increasingly realising the importance of customer-to-customer interactions (CCI). From theme parks and shopping malls, to hairdressing and health clubs, interactions between customers are recognised as a key aspect of the service experience. This research examines CCI in the context of the speeddating phenomena, a unique setting in which conversations between strangers are at the very core of the service exchange. Three elements emerge from an in-depth qualitative study to provide new insights for managers who wish to influence CCI and give some structure to future research in the area: planning, roles and performances, and cooperation versus competition. Copyright Springer-Verlag 2007

Suggested Citation

  • Steve Baron & Anthony Patterson & Kim Harris & Julia Hodgson, 2007. "Strangers in the night: speeddating, CCI and service businesses," Service Business, Springer;Pan-Pacific Business Association, vol. 1(3), pages 211-232, September.
    • Handle: RePEc:spr:svcbiz:v:1:y:2007:i:3:p:211-232
    DOI: 10.1007/s11628-007-0031-1
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    References listed on IDEAS

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    Cited by:

    1. Jessica Berkes & Iris Schröter & Marcus Mergenthaler, 2022. "Dyadic Analysis of a Speed-Dating Format between Farmers and Citizens," Societies, MDPI, vol. 12(3), pages 1-17, June.
    2. Patterson, Anthony, 2012. "Social-networkers of the world, unite and take over: A meta-introspective perspective on the Facebook brand," Journal of Business Research, Elsevier, vol. 65(4), pages 527-534.
    3. Nguyen Bac Nguyen & João Carlos Rosmaninho Menezes, 2021. "The thirty-year evolution of customer-to-customer interaction research: a systematic literature review and research implications," Service Business, Springer;Pan-Pacific Business Association, vol. 15(3), pages 391-444, September.
    4. Johnson, Guillaume D. & Grier, Sonya A., 2013. "Understanding the influence of cross-cultural Consumer-to-Consumer Interaction on consumer service satisfaction," Journal of Business Research, Elsevier, vol. 66(3), pages 306-313.
    5. Hart, Andrew & Kerrigan, Finola & vom Lehn, Dirk, 2016. "Experiencing film: Subjective personal introspection and popular film consumption," International Journal of Research in Marketing, Elsevier, vol. 33(2), pages 375-391.
    6. Berkes, Jessica & Schröter, Iris & Mergenthaler, Marcus, 2021. "Dyadic Analysis of a Speed-Dating Format between Farmers and Citizens: Impacts of Conversations’ and Participants’ Characteristics on Outcome Indicators after Four Months," 2021 Conference, August 17-31, 2021, Virtual 315202, International Association of Agricultural Economists.
    7. Edward Ku, 2014. "Putting forth marketing competencies strength with collaborating partners in the hotel industry," Service Business, Springer;Pan-Pacific Business Association, vol. 8(4), pages 679-697, December.
    8. Begum Dilara Emiroglu, 2021. "Other Tourists as Part of Tourism Product," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 7(2), pages 171-194, December.
    9. Huan Sun & Shaofeng Wu & Yanning Li & Guangquan Dai, 2019. "Tourist-to-Tourist Interaction at Festivals: A Grounded Theory Approach," Sustainability, MDPI, vol. 11(15), pages 1-15, July.
    10. Jin Ho Jung & Jay Jaewon Yoo, 2017. "Customer-to-customer interactions on customer citizenship behavior," Service Business, Springer;Pan-Pacific Business Association, vol. 11(1), pages 117-139, March.

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