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Toward a conceptualization of the online shopping experience

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  • Michaud Trevinal, Aurélia
  • Stenger, Thomas

Abstract

This research article explores the content of consumers′ experience when they shop online and proposes a first step in conceptualizing the ‘online shopping experience′ (OSE). First, we carried out an extended literature review and proposed an integrative conceptual framework. Then, we relied on a consumers discourse analysis with four focus groups with consumers who differ in terms of age, gender and online shopping experience.

Suggested Citation

  • Michaud Trevinal, Aurélia & Stenger, Thomas, 2014. "Toward a conceptualization of the online shopping experience," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 314-326.
    • Handle: RePEc:eee:joreco:v:21:y:2014:i:3:p:314-326
    DOI: 10.1016/j.jretconser.2014.02.009
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