Drivers of internationalization success: a conjoint choice experiment on German SME managers
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DOI: 10.1007/s11846-016-0201-4
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More about this item
Keywords
Internationalization; SME; Conjoint analysis; Choice experiment; International success;All these keywords.
JEL classification:
- F20 - International Economics - - International Factor Movements and International Business - - - General
- L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
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