The no-choice option and dual response choice designs
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DOI: 10.1007/s11002-006-7943-8
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References listed on IDEAS
- Dhar, Ravi, 1997. "Consumer Preference for a No-Choice Option," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(2), pages 215-231, September.
- Zsolt Sándor & Michel Wedel, 2002. "Profile Construction in Experimental Choice Designs for Mixed Logit Models," Marketing Science, INFORMS, vol. 21(4), pages 455-475, February.
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Keywords
Choice-based conjoint analysis; No-choice option; Choice models; Logit models;All these keywords.
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