Charity donation intention via m-payment apps: donor-related, m-payment system-related, or charity brand-related factors, which one is overkill?
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DOI: 10.1007/s12208-020-00254-3
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Cited by:
- Alice Labban & Corinne Novell & Steven Bauer, 2023. "Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(1), pages 225-244, March.
- Zhang, Zhijian & Wang, Xueyuan, 2022. "Birthplace diversity and private giving: Evidence from China," China Economic Review, Elsevier, vol. 74(C).
- Lara Mendes Christ Bonella Sepulcri & Emerson Wagner Mainardes, 2023. "Elements that compose the non-profit BRAND orientation in an emerging country," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(1), pages 85-123, March.
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Keywords
Brand engagement; Charity reputation; Donation intention; Mobile payment apps; Religiosity;All these keywords.
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