IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v67y2014i9p1959-1966.html
   My bibliography  Save this article

Dependence and effectiveness in the nonprofit-corporate alliance: The mediating effect of objectives achievement

Author

Listed:
  • Lefroy, Kathryn
  • Tsarenko, Yelena

Abstract

This study advances research on the link between dependence and perceived effectiveness in nonprofit-corporate alliances from the perspective of NPOs. Drawing on resource dependence theory and specialized nonprofit literature, the authors develop a theoretical framework that allows examination of factors that contribute to alliance effectiveness. The developed framework specifies a relationship between dependence and effectiveness accounting for the mediating effect of social and organizational objectives. Further, the article assesses the moderating effect of market conditions on these relationships. Results from a sample of 269 managers of Australian NPOs suggest that dependence does not influence effectiveness directly but that social and organizational objectives mediate this link. Furthermore, during periods of market volatility, social objectives are a stronger mediator than organizational objectives.

Suggested Citation

  • Lefroy, Kathryn & Tsarenko, Yelena, 2014. "Dependence and effectiveness in the nonprofit-corporate alliance: The mediating effect of objectives achievement," Journal of Business Research, Elsevier, vol. 67(9), pages 1959-1966.
    • Handle: RePEc:eee:jbrese:v:67:y:2014:i:9:p:1959-1966
    DOI: 10.1016/j.jbusres.2013.11.003
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296313003627
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2013.11.003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Géraldine Michel & Sophie Rieunier, 2012. "Nonprofit brand image and typicality influences on charitable giving," Post-Print halshs-01887007, HAL.
    2. Muthusamy, Senthil Kumar & White, Margaret A., 2006. "Does power sharing matter? The role of power and influence in alliance performance," Journal of Business Research, Elsevier, vol. 59(7), pages 811-819, July.
    3. López-Gamero, María D. & Molina-Azorín, José F. & Claver-Cortés, Enrique, 2011. "Environmental uncertainty and environmental management perception: A multiple case study," Journal of Business Research, Elsevier, vol. 64(4), pages 427-435, April.
    4. David L. Deephouse & Suzanne M. Carter, 2005. "An Examination of Differences Between Organizational Legitimacy and Organizational Reputation," Journal of Management Studies, Wiley Blackwell, vol. 42(2), pages 329-360, March.
    5. Xinshu Zhao & John G. Lynch & Qimei Chen, 2010. "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 197-206, August.
    6. Gordon Liu & Wai-Wai Ko, 2011. "An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives," Journal of Business Ethics, Springer, vol. 100(2), pages 253-281, May.
    7. Polonsky, Michael Jay & Lefroy, Kathryn & Garma, Romana & Chia, Norman, 2011. "Strategic and tactical alliances: Do environmental non-profits manage them differently?," Australasian marketing journal, Elsevier, vol. 19(1), pages 43-51.
    8. Mottner, Sandra & Ford, John B., 2005. "Measuring nonprofit marketing strategy performance: the case of museum stores," Journal of Business Research, Elsevier, vol. 58(6), pages 829-840, June.
    9. Chen, Homin & Chen, Tain-Jy, 2002. "Asymmetric strategic alliances: A network view," Journal of Business Research, Elsevier, vol. 55(12), pages 1007-1013, December.
    10. Richard M. Auty & Ann C. Hudock, 1995. "Sustaining Southern NGOs in resource‐dependent environments," Journal of International Development, John Wiley & Sons, Ltd., vol. 7(4), pages 653-667, July.
    11. Michel, Géraldine & Rieunier, Sophie, 2012. "Nonprofit brand image and typicality influences on charitable giving," Journal of Business Research, Elsevier, vol. 65(5), pages 701-707.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Asghar Afshar Jahanshahi & Khaled Nawaser & Alexander Brem, 2019. "The EFFECTS OF CUSTOMER CAPITAL ON CUSTOMER RESPONSE SPEED AND INNOVATIVENESS: THE MEDIATING ROLE OF MARKETING CAPABILITY," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(06), pages 1-25, August.
    2. Palmer, Adrian & Koenig-Lewis, Nicole & Asaad, Yousra, 2016. "Brand identification in higher education: A conditional process analysis," Journal of Business Research, Elsevier, vol. 69(8), pages 3033-3040.
    3. Christiana Weber & Helen Haugh & Markus Göbel & Hannes Leonardy, 2022. "Pathways to Lasting Cross-Sector Social Collaboration: A Configurational Study," Journal of Business Ethics, Springer, vol. 177(3), pages 613-639, May.
    4. Christiana Weber & Kathrin Weidner & Arne Kroeger & James Wallace, 2017. "Social Value Creation in Inter-Organizational Collaborations in the Not-for-Profit Sector – Give and Take from a Dyadic Perspective," Journal of Management Studies, Wiley Blackwell, vol. 54(6), pages 929-956, September.
    5. María José Sanzo & Luis Ignacio Álvarez & Marta Rey, 2017. "Lights and Shadows of Business-Nonprofit Partnerships: The Role of Nonprofit Learning and Empowerment in this Ethical Puzzle," Sustainability, MDPI, vol. 9(8), pages 1-21, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Briggs, Elten & Janakiraman, Narayan, 2017. "Slogan recall effects on marketplace behaviors: The roles of external search and brand assessment," Journal of Business Research, Elsevier, vol. 80(C), pages 98-105.
    2. He Tingting, 2021. "Comparing Money and Time Donation: What Do Experiments Tell Us?," Marketing of Scientific and Research Organizations, Sciendo, vol. 41(3), pages 65-94, September.
    3. Carroll, Ryall & Kachersky, Luke, 2019. "Service fundraising and the role of perceived donation efficacy in individual charitable giving," Journal of Business Research, Elsevier, vol. 99(C), pages 254-263.
    4. Fabio La Rosa & Sergio Paternostro & Francesca Bernini, 2023. "Corporate and regional governance antecedents of the Legality Rating of private Italian companies," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 27(1), pages 297-329, March.
    5. Fatemeh Maleki & Seyed Mohsen Hosseini, 2020. "Charity donation intention via m-payment apps: donor-related, m-payment system-related, or charity brand-related factors, which one is overkill?," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(4), pages 409-443, December.
    6. Leonilde Conceição Silva & Emerson Wagner Mainardes & Arilda Magna Campagnaro Teixeira & Lindemberg Costa Júnior, 2020. "Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(3), pages 353-373, September.
    7. Anja Plumeyer & Pascal Kottemann & Daniel Böger & Reinhold Decker, 2019. "Measuring brand image: a systematic review, practical guidance, and future research directions," Review of Managerial Science, Springer, vol. 13(2), pages 227-265, April.
    8. Seung Pil Lee, 2022. "The Sports-Based Holistic Development Model: The General Public’s Transformation by Having a Meaningful Story Through Sport," SAGE Open, , vol. 12(4), pages 21582440221, October.
    9. Michaelidou, Nina & Micevski, Milena & Cadogan, John W., 2015. "An evaluation of nonprofit brand image: Towards a better conceptualization and measurement," Journal of Business Research, Elsevier, vol. 68(8), pages 1657-1666.
    10. Enrique Carlos Bianchi & Gaspar Gracia Daponte & Leticia Pirard, 2021. "The impact of cause-related marketing campaigns on the reputation of corporations and NGOs," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(2), pages 187-205, June.
    11. Quang-An Ha & Phuong Nhi Nguyen Pham & Long Hoang Le, 2022. "What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(4), pages 835-859, December.
    12. Bogdan Anastasiei & Nicoleta Dospinescu, 2017. "Facebook Advertising, Relationship Between Types Of Message, Brand Attitude And Perceived Buying Risk," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 18-26, December.
    13. Zoe Lee & Amanda Spry & Yuksel Ekinci & Jessica Vredenburg, 2024. "From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 193-211, March.
    14. Abas Mirzaei & Cynthia M. Webster & Helen Siuki, 2021. "Exploring brand purpose dimensions for non-profit organizations," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 186-198, March.
    15. Walter Wymer & Mohammad Muzahid Akbar, 2017. "Brand authenticity, its conceptualization, and its relevance to nonprofit marketing," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(3), pages 359-374, September.
    16. Emerson Wagner Mainardes & Rozélia Laurett & Nívea Coelho Pereira Degasperi & Sarah Venturim Lasso, 2016. "What motivates an individual to make donations of money and / or goods?," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(1), pages 81-99, April.
    17. Ting-Hsiang Tseng, 2014. "The Impact Of Need For Variety On Country Image Effects," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 8(2), pages 45-53.
    18. Bataoui, Soffien & Boch, Emmanuelle, 2023. "The role of socially rich photos in generating favorable donation behavior on charity websites," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    19. Yijing Wang & Guido Berens, 2015. "The Impact of Four Types of Corporate Social Performance on Reputation and Financial Performance," Journal of Business Ethics, Springer, vol. 131(2), pages 337-359, October.
    20. Daniel-Rareș Obadă & Dan-Cristian Dabija & Veronica Câmpian, 2024. "Predictors of social media users’ intention to donate online towards international NGOs in the fake news era," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:67:y:2014:i:9:p:1959-1966. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.