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Place branding & place marketing 1976–2016: A multidisciplinary literature review

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  • Renaud Vuignier

    (University of Lausanne)

Abstract

This contribution offers a systematic and complete overview of the scientific literature in the field of place marketing and place branding research. A total of 1172 articles published between 1976 and 2016 in 98 different journals were analyzed and meticulously classified into categories and subcategories according to disciplinary approach, method used and perspective adopted. This literature review thus provides a detailed overview of the state of the art and reveals various trends and developments in this emerging field of study. Among other things, it demonstrates that the field suffers from a lack of conceptual clarity, diverging definitions and a weak theoretical foundation, which means it addresses a very broad range of research topics. In addition, the field lacks empirical evidence and explanatory articles, meaning that the numerous hypotheses concerning the effects of place marketing activities on attractiveness remain unsubstantiated. The review also underscores the literature’s lack of interest in the political and institutional contexts of places, although this information is crucial in terms of public management. Moreover, this work notes that the rhetoric of consultants is given pride of place, with the publication of numerous prescriptive articles focused on sharing best practices. Finally, this study notes the existence of a significant number of critical articles.

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  • Renaud Vuignier, 2017. "Place branding & place marketing 1976–2016: A multidisciplinary literature review," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 447-473, December.
    • Handle: RePEc:spr:irpnmk:v:14:y:2017:i:4:d:10.1007_s12208-017-0181-3
    DOI: 10.1007/s12208-017-0181-3
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    References listed on IDEAS

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    Cited by:

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    2. Laura Ripoll González & Fred Gale, 2020. "Place Branding as Participatory Governance? An Interdisciplinary Case Study of Tasmania, Australia," SAGE Open, , vol. 10(2), pages 21582440209, May.
    3. Sara Favargiotti & Margherita Pasquali & Chiara Chioni & Angelica Pianegonda, 2022. "Water Resources and Health Tourism in Val di Sole: Key Elements for Innovating with Nature in the Italian Inner Territories," Sustainability, MDPI, vol. 14(18), pages 1-23, September.
    4. Barbora Gulisova, 2021. "Rural place branding processes: a meta-synthesis," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(4), pages 368-381, December.
    5. Navin Kumar & Rajeev Kumar Panda, 2019. "Place branding and place marketing: a contemporary analysis of the literature and usage of terminology," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 255-292, December.
    6. Wenting Ma & Daan Schraven & Mark de Bruijne & Martin de Jong & Haiyan Lu, 2019. "Tracing the Origins of Place Branding Research: A Bibliometric Study of Concepts in Use (1980–2018)," Sustainability, MDPI, vol. 11(11), pages 1-20, May.
    7. Dobbelstein Thomas & Mason Roger B. & Kamwendo Andrew, 2020. "Consumer Perceptions of Critical Success Factors for Small Local Consumer Brands," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 65(2), pages 65-89, August.
    8. Marek Ćwiklicki & Kamila Pilch, 2021. "Multiple case study design: the example of place marketing research," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 50-62, March.
    9. Philip Boland & Stephen McKay, 2021. "Personality association and celebrity museumification of George Best (with nods to John Lennon)," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(4), pages 409-419, December.
    10. Celso Lopes & João Leitão & Juan Rengifo-Gallego, 2018. "Place branding: revealing the neglected role of agro food products," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(4), pages 497-530, December.
    11. Sadeque, Saalem & Roy, Sanjit Kumar & Swapan, Mohammad Shahidul Hasan & Chen, Cheng-Hao & Ashikuzzaman, Md, 2020. "An integrated model of city and neighborhood identities: A tale of two cities," Journal of Business Research, Elsevier, vol. 117(C), pages 780-790.
    12. Renaud Vuignier, 2018. "Attracting Investments and Companies: Federal Multi-Level Collaboration in Switzerland and Canada," Journal of International Commerce, Economics and Policy (JICEP), World Scientific Publishing Co. Pte. Ltd., vol. 9(03), pages 1-30, October.
    13. Scarborough, William J. & Crabbe, Rowena, 2021. "Place brands across U.S. cities and growth in local high-technology sectors," Journal of Business Research, Elsevier, vol. 130(C), pages 70-85.
    14. WeiChung Huang & LiChung Jen, 2020. "Color Place Marketing—The Role of Atmospheric Colors on Place Product Association and Consumer Choices in Luoyang, China," Sustainability, MDPI, vol. 12(23), pages 1-20, November.
    15. Christophe Alaux & Laura Carmouze & Vincent Mabillard & Martial Pasquier, 2024. "Place Attractiveness and Image. A research agenda," Post-Print hal-04667643, HAL.
    16. Charton-Vachet, Florence & Lombart, Cindy, 2018. "Impact of the link between individuals and their region on the customer-regional brand relationship," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 170-187.
    17. Assumpció Huertas & Antonio Moreno & Jordi Pascual, 2021. "Place Branding for Smart Cities and Smart Tourism Destinations: Do They Communicate Their Smartness?," Sustainability, MDPI, vol. 13(19), pages 1-18, October.
    18. Anna Adamus-Matuszyńska & Jerzy Michnik & Grzegorz Polok, 2019. "A Systemic Approach to City Image Building. The Case of Katowice City," Sustainability, MDPI, vol. 11(16), pages 1-20, August.

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