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Place Branding through Phases of the Image

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  • Staci M. Zavattaro

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  • Staci M. Zavattaro, 2014. "Place Branding through Phases of the Image," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-39451-4, December.
    • Handle: RePEc:pal:palbok:978-1-137-39451-4
    DOI: 10.1057/9781137394514
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    Cited by:

    1. Ewa Glińska & Wawrzyniec Rudolf, 2019. "City Brand Personality Projected by Municipalities from Central and Eastern Europe Countries—A Comparison of Facebook Usage," Sustainability, MDPI, vol. 11(19), pages 1-22, October.
    2. Renaud Vuignier, 2017. "Place branding & place marketing 1976–2016: A multidisciplinary literature review," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 447-473, December.
    3. Madan Angela, 2024. "Country Brand as an Important Phenomenon of Modern Society," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 367-377.
    4. Amelia Green & Debra Grace & Helen Perkins, 2016. "City branding research and practice: An integrative review," Journal of Brand Management, Palgrave Macmillan, vol. 23(3), pages 252-272, May.
    5. Ewa Glińska & Oleg Gorbaniuk, 2016. "Restrictions on the use of the Aaker model in the measurement of city brand personality: The sender’s perspective," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(1), pages 46-58, February.
    6. Vincent Mabillard & Renaud Vuignier, 2017. "The less transparent, the more attractive? A critical perspective on transparency and place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(4), pages 348-359, November.
    7. Anna Adamus-Matuszyńska & Piotr Dzik & Jerzy Michnik & Grzegorz Polok, 2021. "Visual Component of Destination Brands as a Tool for Communicating Sustainable Tourism Offers," Sustainability, MDPI, vol. 13(2), pages 1-17, January.
    8. Krzysztof Jaskulowski, 2020. "Patterns of Middling Migrant Sociabilities: a Case Study of a Disempowered City and Towns," Journal of International Migration and Integration, Springer, vol. 21(2), pages 381-395, June.
    9. Francisco J. Sarabia-Sanchez & Maria J. Cerda-Bertomeu, 2017. "Place brand developers’ perceptions of brand identity, brand architecture and neutrality in place brand development," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(1), pages 51-64, February.

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