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Marketing territorial et branding territorial : une revue de littérature systématique

Author

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  • Renaud Vuignier

    (UNIL - Université de Lausanne = University of Lausanne)

Abstract

Le présent article offre un aperçu systématique et complet de la littérature scientifique dédiée au domaine d'étude du marketing territorial et du branding territorial. 1172 contributions publiées entre 1976 et 2016 dans 98 revues différentes y sont analysées à l'aide d'un classement méticuleux dans des catégories et sous-catégories en fonction de l'approche disciplinaire, de la méthode utilisée et de la perspective adoptée. Cette revue de la littérature permet ainsi une vue d'ensemble détaillée de l'état de l'art et fait part des diverses tendances et évolutions concernant ce domaine d'étude en émergence.

Suggested Citation

  • Renaud Vuignier, 2016. "Marketing territorial et branding territorial : une revue de littérature systématique," Working Papers hal-01309173, HAL.
    • Handle: RePEc:hal:wpaper:hal-01309173
    Note: View the original document on HAL open archive server: https://hal.science/hal-01309173
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    Cited by:

    1. Renaud Vuignier, 2017. "Place branding & place marketing 1976–2016: A multidisciplinary literature review," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 447-473, December.
    2. Charles-Edouard Houllier-Guibert & Corinne Rochette, 2019. "L'implication des parties prenantes dans la mise en marque des régions Bretagne et Auvergne," Post-Print hal-02399090, HAL.

    More about this item

    Keywords

    Marketing territorial; branding; territoire; revue de littérature;
    All these keywords.

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