IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v11y2019i16p4470-d258719.html
   My bibliography  Save this article

A Systemic Approach to City Image Building. The Case of Katowice City

Author

Listed:
  • Anna Adamus-Matuszyńska

    (Department of Public Management and Social Sciences, Faculty of Economics, University of Economics in Katowice, ul. 1 Maja 50, 40-287 Katowice, Poland
    These authors contributed equally to this work.)

  • Jerzy Michnik

    (Department of Operational Research, Faculty of Informatics and Communication, University of Economics in Katowice, ul. 1 Maja 50, 40-287 Katowice, Poland
    These authors contributed equally to this work.)

  • Grzegorz Polok

    (Department of Public Management and Social Sciences, Faculty of Economics, University of Economics in Katowice, ul. 1 Maja 50, 40-287 Katowice, Poland)

Abstract

Making long-term decisions and developing successful policy is always a challenge for a governing body. Within the framework of causal mapping, we evolved a model for the problem of creating and reinforcing a city’s image. Then, the model was enhanced into a quantitative form and processed with a novel approach: the extended form of the Weighted Influence Non-linear Gauge System (WINGS). A real-life case study of the city of Katowice showed that the presented approach can be helpful for city authorities. It reinforces the understanding of the problem, facilitates choosing policy options, and supports sustainable city development.

Suggested Citation

  • Anna Adamus-Matuszyńska & Jerzy Michnik & Grzegorz Polok, 2019. "A Systemic Approach to City Image Building. The Case of Katowice City," Sustainability, MDPI, vol. 11(16), pages 1-20, August.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:16:p:4470-:d:258719
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/11/16/4470/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/11/16/4470/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jerzy Michnik, 2018. "The WINGS method with multiple networks and its application to innovation projects selection," International Journal of Applied Management Science, Inderscience Enterprises Ltd, vol. 10(2), pages 105-126.
    2. G Montibeller & V Belton, 2006. "Causal maps and the evaluation of decision options—a review," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 57(7), pages 779-791, July.
    3. Jasper Eshuis & Arthur Edwards, 2013. "Branding the City: The Democratic Legitimacy of a New Mode of Governance," Urban Studies, Urban Studies Journal Limited, vol. 50(5), pages 1066-1082, April.
    4. Eden, Colin, 2004. "Analyzing cognitive maps to help structure issues or problems," European Journal of Operational Research, Elsevier, vol. 159(3), pages 673-686, December.
    5. Mihalis Kavaratzis & G. J. Ashworth, 2005. "City Branding: An Effective Assertion Of Identity Or A Transitory Marketing Trick?," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 96(5), pages 506-514, December.
    6. Mendoza, Guillermo A. & Prabhu, Ravi, 2006. "Participatory modeling and analysis for sustainable forest management: Overview of soft system dynamics models and applications," Forest Policy and Economics, Elsevier, vol. 9(2), pages 179-196, November.
    7. Zhang, Hongmei & Fu, Xiaoxiao & Cai, Liping A. & Lu, Lin, 2014. "Destination image and tourist loyalty: A meta-analysis," Tourism Management, Elsevier, vol. 40(C), pages 213-223.
    8. Tianchen Dai & Taozhi Zhuang & Juan Yan & Tong Zhang, 2018. "From Landscape to Mindscape: Spatial Narration of Touristic Amsterdam," Sustainability, MDPI, vol. 10(8), pages 1-20, July.
    9. Poiesz, Theo B. C., 1989. "The image concept: Its place in consumer psychology," Journal of Economic Psychology, Elsevier, vol. 10(4), pages 457-472.
    10. Alexandra S Penn & Christopher J K Knight & David J B Lloyd & Daniele Avitabile & Kasper Kok & Frank Schiller & Amy Woodward & Angela Druckman & Lauren Basson, 2013. "Participatory Development and Analysis of a Fuzzy Cognitive Map of the Establishment of a Bio-Based Economy in the Humber Region," PLOS ONE, Public Library of Science, vol. 8(11), pages 1-14, November.
    11. Foroudi, Pantea & Akarsu, Tuğra Nazlı & Ageeva, Elena & Foroudi, Mohammad M. & Dennis, Charles & Melewar, T.C., 2018. "PROMISING THE DREAM: Changing destination image of London through the effect of website place," Journal of Business Research, Elsevier, vol. 83(C), pages 97-110.
    12. Renaud Vuignier, 2017. "Place branding & place marketing 1976–2016: A multidisciplinary literature review," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 447-473, December.
    13. Pike, Steven & Page, Stephen J., 2014. "Destination Marketing Organizations and destination marketing: A narrative analysis of the literature," Tourism Management, Elsevier, vol. 41(C), pages 202-227.
    14. Asmaa Mourhir & Elpiniki I. Papageorgiou & Konstantinos Kokkinos & Tajjeeddine Rachidi, 2017. "Exploring Precision Farming Scenarios Using Fuzzy Cognitive Maps," Sustainability, MDPI, vol. 9(7), pages 1-23, July.
    15. Hosany, Sameer & Ekinci, Yuksel & Uysal, Muzaffer, 2006. "Destination image and destination personality: An application of branding theories to tourism places," Journal of Business Research, Elsevier, vol. 59(5), pages 638-642, May.
    16. Yu-Min Joo & Bokyong Seo, 2018. "Transformative city branding for policy change: The case of Seoul’s participatory branding," Environment and Planning C, , vol. 36(2), pages 239-257, March.
    17. Ronan Paddison, 1993. "City Marketing, Image Reconstruction and Urban Regeneration," Urban Studies, Urban Studies Journal Limited, vol. 30(2), pages 339-349, March.
    18. Michnik, Jerzy, 2013. "Weighted Influence Non-linear Gauge System (WINGS) – An analysis method for the systems of interrelated components," European Journal of Operational Research, Elsevier, vol. 228(3), pages 536-544.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sarfaraz Hashemkhani Zolfani & Alireza Nemati & Pedro J. Reyes-Norambuena & Carlos A. Monardes-Concha, 2022. "A Novel MCDM Approach Based on OPA-WINGS for Policy Making in Undergraduate Elective Courses," Mathematics, MDPI, vol. 10(22), pages 1-19, November.
    2. Yanlong Guo & Lan Zu & Denghang Chen & Han Zhang, 2023. "A Study of Public Attitudes toward Shanghai’s Image under the Influence of COVID-19: Evidence from Comments on Sina Weibo," IJERPH, MDPI, vol. 20(3), pages 1-27, January.
    3. Tavana, Madjid & Khalili Nasr, Arash & Mina, Hassan & Michnik, Jerzy, 2022. "A private sustainable partner selection model for green public-private partnerships and regional economic development," Socio-Economic Planning Sciences, Elsevier, vol. 83(C).
    4. Wang, Qun & Jia, Guozhu & Song, Wenyan, 2022. "Identifying critical factors in systems with interrelated components: A method considering heterogeneous influence and strength attenuation," European Journal of Operational Research, Elsevier, vol. 303(1), pages 456-470.
    5. Zhishuo Zhang & Manting Luo & Ziyu Luo & Huayong Niu, 2022. "The International City Image of Beijing: A Quantitative Analysis Based on Twitter Texts from 2017–2021," Sustainability, MDPI, vol. 14(17), pages 1-21, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dariusz Banaś & Jerzy Michnik, 2019. "Evaluation of the Impact of Strategic Offers on the Financial and Strategic Health of the Company—A Soft System Dynamics Approach," Mathematics, MDPI, vol. 7(2), pages 1-20, February.
    2. Foroudi, Pantea & Akarsu, Tuğra Nazlı & Ageeva, Elena & Foroudi, Mohammad M. & Dennis, Charles & Melewar, T.C., 2018. "PROMISING THE DREAM: Changing destination image of London through the effect of website place," Journal of Business Research, Elsevier, vol. 83(C), pages 97-110.
    3. Molinillo, Sebastian & Liébana-Cabanillas, Francisco & Anaya-Sánchez, Rafael & Buhalis, Dimitrios, 2018. "DMO online platforms: Image and intention to visit," Tourism Management, Elsevier, vol. 65(C), pages 116-130.
    4. Navin Kumar & Rajeev Kumar Panda, 2019. "Place branding and place marketing: a contemporary analysis of the literature and usage of terminology," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 255-292, December.
    5. Aarstad, Jarle & Ness, Håvard & Haugland, Sven A., 2015. "Network position and tourism firms' co-branding practice," Journal of Business Research, Elsevier, vol. 68(8), pages 1667-1677.
    6. Wenting Ma & Daan Schraven & Mark de Bruijne & Martin de Jong & Haiyan Lu, 2019. "Tracing the Origins of Place Branding Research: A Bibliometric Study of Concepts in Use (1980–2018)," Sustainability, MDPI, vol. 11(11), pages 1-20, May.
    7. Almeida-Santana, Arminda & Moreno-Gil, Sergio, 2018. "Understanding tourism loyalty: Horizontal vs. destination loyalty," Tourism Management, Elsevier, vol. 65(C), pages 245-255.
    8. Hugo Martins & Paulo Carvalho & Nuno Almeida, 2021. "Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park," Sustainability, MDPI, vol. 13(21), pages 1-17, October.
    9. Stylos, Nikolaos & Vassiliadis, Chris A. & Bellou, Victoria & Andronikidis, Andreas, 2016. "Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination," Tourism Management, Elsevier, vol. 53(C), pages 40-60.
    10. Carayannis, Elias G. & Ferreira, Fernando A.F. & Bento, Paulo & Ferreira, João J.M. & Jalali, Marjan S. & Fernandes, Bernardo M.Q., 2018. "Developing a socio-technical evaluation index for tourist destination competitiveness using cognitive mapping and MCDA," Technological Forecasting and Social Change, Elsevier, vol. 131(C), pages 147-158.
    11. Yong Sun & Yalin Wang & Baoyin Liu & Zhongrui Sun, 2023. "Evolutionary game of destination brand co‐construction with government involvement," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(4), pages 2125-2136, June.
    12. Dimitrios Gouglas & Kendall Hoyt & Elizabeth Peacocke & Aristidis Kaloudis & Trygve Ottersen & John-Arne Røttingen, 2019. "Setting Strategic Objectives for the Coalition for Epidemic Preparedness Innovations: An Exploratory Decision Analysis Process," Service Science, INFORMS, vol. 49(6), pages 430-446, November.
    13. Cheon Yu & Yun Seop Hwang, 2019. "Do the Social Responsibility Efforts of the Destination Affect the Loyalty of Tourists?," Sustainability, MDPI, vol. 11(7), pages 1-17, April.
    14. Christophe Alaux & Laura Carmouze & Vincent Mabillard & Martial Pasquier, 2024. "Place Attractiveness and Image. A research agenda," Post-Print hal-04667643, HAL.
    15. Zavattaro, Staci M. & Daspit, Joshua J. & Adams, Frank G., 2015. "Assessing managerial methods for evaluating place brand equity: A qualitative investigation," Tourism Management, Elsevier, vol. 47(C), pages 11-21.
    16. Tavana, Madjid & Khalili Nasr, Arash & Mina, Hassan & Michnik, Jerzy, 2022. "A private sustainable partner selection model for green public-private partnerships and regional economic development," Socio-Economic Planning Sciences, Elsevier, vol. 83(C).
    17. Mak, Athena H.N., 2017. "Online destination image: Comparing national tourism organisation's and tourists' perspectives," Tourism Management, Elsevier, vol. 60(C), pages 280-297.
    18. Celso Lopes & João Leitão & Juan Rengifo-Gallego, 2018. "Place branding: revealing the neglected role of agro food products," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(4), pages 497-530, December.
    19. WooHyuk Kim & Kristin Malek & NamJo Kim & SeungHyun “James” Kim, 2017. "Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences," Sustainability, MDPI, vol. 10(1), pages 1-18, December.
    20. Tamás Gyulavári & Erzsébet Malota, 2018. "Do Perceived Culture Personality Traits Lead to a More Favourable Rating of Countries as Tourist Destinations?," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 30(1), pages 77-91.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:11:y:2019:i:16:p:4470-:d:258719. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.