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Mabillard, Vincent, Pasquier, Martial, and Vuignier, Renaud (Eds.) (2024). Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places

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  • Hicham Echattabi

    (Cadi Ayyad University)

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  • Hicham Echattabi, 2024. "Mabillard, Vincent, Pasquier, Martial, and Vuignier, Renaud (Eds.) (2024). Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(4), pages 569-571, December.
    • Handle: RePEc:pal:pbapdi:v:20:y:2024:i:4:d:10.1057_s41254-024-00367-0
    DOI: 10.1057/s41254-024-00367-0
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    References listed on IDEAS

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    1. Renaud Vuignier, 2017. "Place branding & place marketing 1976–2016: A multidisciplinary literature review," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 447-473, December.
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