Patterns of place promotion, place marketing and/or place branding in Dutch municipalities
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DOI: 10.1057/s41254-017-0083-5
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References listed on IDEAS
- Alok Acharya & Zillur Rahman, 2016. "Place branding research: a thematic review and future research agenda," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(3), pages 289-317, October.
- Sebastian Zenker & Robert Govers, 2016. "The current academic debate calls for critical discussion," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(1), pages 1-4, February.
- Amelia Green & Debra Grace & Helen Perkins, 2016. "City branding research and practice: An integrative review," Journal of Brand Management, Palgrave Macmillan, vol. 23(3), pages 252-272, May.
- Renaud Vuignier, 2016. "Place marketing and place branding: A systematic (and tentatively exhaustive) literature review," Working Papers hal-01340352, HAL.
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- Zacharias Papanikolaou & Fani Kefala & Christos Karelakis & George Theodosiou & Apostolos Goulas, 2022. "Cities in Competition: Is There a Link between Entrepreneurship and Development?," World, MDPI, vol. 3(4), pages 1-15, November.
- Navin Kumar & Rajeev Kumar Panda, 2019. "Place branding and place marketing: a contemporary analysis of the literature and usage of terminology," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 255-292, December.
- Davood Ghorbanzadeh & K. D. V. Prasad & Natalia Alekseevna Prodanova & Iskandar Muda & Joko Suryono & Nafisa Yuldasheva, 2024. "Exploration of the concept of brand love in city branding: antecedents and consequences," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(2), pages 142-156, June.
- Di Wu & Neil M. Coe, 2023. "Bottom-up cluster branding through boundary spanners: The case of the Jingdezhen ceramics cluster in China," Urban Studies, Urban Studies Journal Limited, vol. 60(14), pages 2874-2900, November.
- Angeliki Mitropoulou & Ioannis Spilanis, 2020. "Towards a contemporary research agenda for island branding: developments, challenges, and dynamics," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(4), pages 293-303, December.
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Keywords
Place promotion; Place marketing; Place branding; The Netherlands; Local governance;All these keywords.
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