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Big data in relation with business intelligence capabilities and e-commerce during COVID-19 pandemic in accountant’s perspective

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  • Pham Quang Huy

    (University of Economics Ho Chi Minh City (UEH))

  • Vu Kien Phuc

    (University of Economics Ho Chi Minh City (UEH))

Abstract

This research aims at producing a thorough and accurate analysis on how big data as a service and business intelligence capabilities provide a series of opportunities for small and medium enterprises to succeed in E-commerce. The statistical data were drawn from samples of accountants within small and medium enterprises, spanning two periods, the period of COVID-19 pandemic and the period of new normal. The structural equation modeling was applied in this study. The value of fine-grained insights in this work could guide policy-makers and practitioners to sense and seize how to implement E-commerce in an efficient and effective manner.

Suggested Citation

  • Pham Quang Huy & Vu Kien Phuc, 2023. "Big data in relation with business intelligence capabilities and e-commerce during COVID-19 pandemic in accountant’s perspective," Future Business Journal, Springer, vol. 9(1), pages 1-21, December.
    • Handle: RePEc:spr:futbus:v:9:y:2023:i:1:d:10.1186_s43093-023-00221-4
    DOI: 10.1186/s43093-023-00221-4
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