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Handbook of Market Research

Editor

Listed:
  • Christian Homburg
    (University of Mannheim)

  • Martin Klarmann
    (Karlsruhe Institute of Technology (KIT))

  • Arnd Vomberg
    (University of Mannheim)

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Suggested Citation

  • Christian Homburg & Martin Klarmann & Arnd Vomberg (ed.), 2022. "Handbook of Market Research," Springer Books, Springer, number 978-3-319-57413-4, December.
    • Handle: RePEc:spr:sprbok:978-3-319-57413-4
    DOI: 10.1007/978-3-319-57413-4
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