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Integrating the Internet of Things Into E-Commerce: The Role of Trust, Privacy, and Data Confidentiality Concerns in Consumer Adoption

Author

Listed:
  • Winnie Ng Picoto

    (ISEG, University of Lisbon, Portugal)

  • Joana Carlota Abreu

    (ISEG, University of Lisbon, Portugal)

  • Patricia Martins

    (ISEG, University of Lisbon, Portugal)

Abstract

The emergence of the internet of things (IoT) is changing the behavior of people, companies, and their businesses. The IoT can enhance e-commerce by reducing the gaps between the virtual and physical worlds. Although the integration of the IoT into e-commerce has several positive effects, security concerns are greater in the IoT context than in traditional e-commerce settings. The proposed research model is based on the unified theory of acceptance and use of technology 2 (UTAUT2) along with trust, privacy, and confidential data concerns to explain the intention to use the IoT in e-commerce. The authors developed a questionnaire and received a total of 328 responses. The results show that among the IoT security factors, trust and privacy are significant determinants of the intention to use the IoT in e-commerce.

Suggested Citation

  • Winnie Ng Picoto & Joana Carlota Abreu & Patricia Martins, 2023. "Integrating the Internet of Things Into E-Commerce: The Role of Trust, Privacy, and Data Confidentiality Concerns in Consumer Adoption," International Journal of E-Business Research (IJEBR), IGI Global, vol. 19(1), pages 1-18, January.
    • Handle: RePEc:igg:jebr00:v:19:y:2023:i:1:p:1-18
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    References listed on IDEAS

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    Cited by:

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    2. Yu, Aizhi & Cao, Jingsheng & She, Huiling & Li, Jian, 2023. "Unveiling the impact of E-commerce on smallholder livestock marketing: Insights on egg price premiums and mechanisms," Economic Analysis and Policy, Elsevier, vol. 80(C), pages 1582-1596.

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