Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline
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DOI: 10.1007/s13162-022-00248-w
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- Linda L. Price, 2022. "Folds in historical time and possible worlds for the marketing discipline: A commentary," AMS Review, Springer;Academy of Marketing Science, vol. 12(3), pages 162-167, December.
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Keywords
Marketing discipline; Marketing history; Central focus; Marketing's stakeholders; Marketing theory; Marketing manifesto; Renewal capability; Renewal capability building;All these keywords.
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