Researching and marketing to consumption collectives
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Abstract
Suggested Citation
DOI: 10.1177/1470785318769594
Note: View the original document on HAL open archive server: https://hal.science/hal-01809954
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References listed on IDEAS
- Paul R. Carlile, 2002. "A Pragmatic View of Knowledge and Boundaries: Boundary Objects in New Product Development," Organization Science, INFORMS, vol. 13(4), pages 442-455, August.
- Tandy Chalmers Thomas & Linda L. Price & Hope Jensen Schau, 2013. "When Differences Unite: Resource Dependence in Heterogeneous Consumption Communities," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(5), pages 1010-1033.
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Citations
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Cited by:
- Hawkins, Matthew A., 2020. "The moderating effect of need for belonging and communal-brand connection on counterfeit purchasing," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
- Matthew Hawkins, 2020. "The moderating effect of need for belonging and communal-brand connection on counterfeit purchasing," Post-Print hal-02943037, HAL.
- Jiménez-Barreto, Jano & Correia Loureiro, Sandra Maria & Rubio, Natalia & Romero, Jaime, 2022. "Service brand coolness in the construction of brand loyalty: A self-presentation theory approach," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
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More about this item
Keywords
Consumption collectives; Brand community; Communities of practice; Community marketing; Qualitative research; Consumption tribe; Participant screen;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CDM-2018-07-09 (Collective Decision-Making)
- NEP-KNM-2018-07-09 (Knowledge Management and Knowledge Economy)
- NEP-MKT-2018-07-09 (Marketing)
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