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Fostering scholarly discussion in marketing

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  • Stephen L. Vargo

    (University of Hawai’i at Manoa)

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  • Stephen L. Vargo, 2022. "Fostering scholarly discussion in marketing," AMS Review, Springer;Academy of Marketing Science, vol. 12(3), pages 137-138, December.
    • Handle: RePEc:spr:amsrev:v:12:y:2022:i:3:d:10.1007_s13162-022-00250-2
    DOI: 10.1007/s13162-022-00250-2
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    References listed on IDEAS

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    1. Atul Parvatiyar & Jagdish N. Sheth, 2021. "Toward an integrative theory of marketing," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 432-445, December.
    2. Shelby D. Hunt, 2020. "For re-institutionalizing the marketing discipline in Era V," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 189-198, December.
    3. Stephen L. Vargo & Robert F. Lusch, 2016. "Institutions and axioms: an extension and update of service-dominant logic," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 5-23, January.
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