Folds in historical time and possible worlds for the marketing discipline: A commentary
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DOI: 10.1007/s13162-022-00243-1
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Cited by:
- Sreedhar Madhavaram & Hunter N. Hatfield, 2022. "Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline," AMS Review, Springer;Academy of Marketing Science, vol. 12(3), pages 188-195, December.
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Keywords
Narrating history; Disciplinary fragmentation; Marketing stakeholders; Possible worlds;All these keywords.
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