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Our Vision for the Journal of Consumer Research: It’s All about the Consumer

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  • J Jeffrey Inman
  • Margaret C Campbell
  • Amna Kirmani
  • Linda L Price

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  • J Jeffrey Inman & Margaret C Campbell & Amna Kirmani & Linda L Price, 2018. "Our Vision for the Journal of Consumer Research: It’s All about the Consumer," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 955-959.
    • Handle: RePEc:oup:jconrs:v:44:y:2018:i:5:p:955-959.
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    File URL: http://hdl.handle.net/10.1093/jcr/ucx123
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    References listed on IDEAS

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    1. John Deighton & Debbie MacInnis & Ann McGill & Baba Shiv, 2010. "Broadening the Scope of Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(6), pages 1-1, April.
    2. Laura A. Peracchio & Mary Frances Luce & Ann L. McGill, 2014. "Building Bridges for an Interconnected Field of Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(6), pages 1-1.
    3. Wertenbroch, Klaus, 2015. "From the Editor: An Opportunity for More Relevance from Broadening Behavioral Research in Marketing," Journal of Marketing Behavior, now publishers, vol. 1(1), pages 1-7, May.
    4. Deborah J. MacInnis & Valerie S. Folkes, 2010. "The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(6), pages 899-914, April.
    5. Daiane Scaraboto, 2015. "Selling, Sharing, and Everything In Between: The Hybrid Economies of Collaborative Networks," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 42(1), pages 152-176.
    6. Darren Dahl & Eileen Fischer & Gita Johar & Vicki Morwitz, 2014. "From the Editors-Elect: Meaningful Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(1), pages 1-1.
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    Citations

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    Cited by:

    1. Antonia Krefeld-Schwalb & Benjamin Scheibehenne, 2023. "Tighter nets for smaller fishes? Mapping the development of statistical practices in consumer research between 2008 and 2020," Marketing Letters, Springer, vol. 34(3), pages 351-365, September.
    2. Orazi, Davide C. & Johnston, Allen C., 2020. "Running field experiments using Facebook split test," Journal of Business Research, Elsevier, vol. 118(C), pages 189-198.
    3. Linda L. Price, 2022. "Folds in historical time and possible worlds for the marketing discipline: A commentary," AMS Review, Springer;Academy of Marketing Science, vol. 12(3), pages 162-167, December.
    4. Chiara Longoni & Andrea Bonezzi & Carey K Morewedge, 2019. "Resistance to Medical Artificial Intelligence," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(4), pages 629-650.
    5. Kohli, Ajay K. & Haenlein, Michael, 2021. "Factors affecting the study of important marketing issues: Implications and recommendations," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 1-11.
    6. Huang, Xiaozhi & Wu, Xitong & Cao, Xin & Wu, Jifei, 2023. "The effect of medical artificial intelligence innovation locus on consumer adoption of new products," Technological Forecasting and Social Change, Elsevier, vol. 197(C).

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