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Elevating conceptual research: Insights, approaches, and support

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  • Kristina Heinonen

    (Hanken School of Economics
    Norwegian School of Economics)

  • Tom Gruen

    (Peter T. Paul College of Business and Economics, University of New Hampshire)

Abstract

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Suggested Citation

  • Kristina Heinonen & Tom Gruen, 2024. "Elevating conceptual research: Insights, approaches, and support," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 1-6, June.
    • Handle: RePEc:spr:amsrev:v:14:y:2024:i:1:d:10.1007_s13162-024-00283-9
    DOI: 10.1007/s13162-024-00283-9
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    References listed on IDEAS

    as
    1. Shelby D. Hunt, 2020. "Indigenous theory development in marketing: the foundational premises approach," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 8-17, June.
    2. Gruen, Thomas W., 1995. "The outcome set of relationship marketing in consumer markets," International Business Review, Elsevier, vol. 4(4), pages 447-469.
    3. Manjit S. Yadav, 2020. "Reimagining marketing doctoral programs," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 56-64, June.
    4. Elina Jaakkola, 2020. "Designing conceptual articles: four approaches," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 18-26, June.
    Full references (including those not matched with items on IDEAS)

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