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Relevance—Reloaded and Recoded
[From the Editors-Elect: Meaningful Consumer Research]

Author

Listed:
  • Bernd H Schmitt
  • June Cotte
  • Markus Giesler
  • Andrew T Stephen
  • Stacy Wood

Abstract

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Suggested Citation

  • Bernd H Schmitt & June Cotte & Markus Giesler & Andrew T Stephen & Stacy Wood, 2022. "Relevance—Reloaded and Recoded [From the Editors-Elect: Meaningful Consumer Research]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 48(5), pages 753-755.
    • Handle: RePEc:oup:jconrs:v:48:y:2022:i:5:p:753-755.
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    File URL: http://hdl.handle.net/10.1093/jcr/ucab074
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    References listed on IDEAS

    as
    1. Kohli, Ajay K. & Haenlein, Michael, 2021. "Factors affecting the study of important marketing issues: Implications and recommendations," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 1-11.
    2. John Deighton, 2007. "From the Editor ," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(3), pages 279-282, October.
    3. Darren Dahl & Eileen Fischer & Gita Johar & Vicki Morwitz, 2014. "From the Editors-Elect: Meaningful Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(1), pages 1-1.
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    Cited by:

    1. Linda L. Price, 2022. "Folds in historical time and possible worlds for the marketing discipline: A commentary," AMS Review, Springer;Academy of Marketing Science, vol. 12(3), pages 162-167, December.

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