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Measuring the Impact of Health Awareness on Food Demand

Author

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  • H.H. Jensen
  • T. Kesavan
  • S.R. Johnson

Abstract

Diet and health attitudes affect food consumption behavior. The National Dairy Board provided information on the benefits of calcium and dairy products in a 1985–86 national advertising campaign. A latent variable measuring consumer attitudes, constructed based on an ad tracking survey, is shown to have a positive effect on both the probability of dairy product purchase as well as the quantity of dairy products purchased. The consumption data were from the USDA "Continuing Survey of Food Intakes by Individuals."

Suggested Citation

  • H.H. Jensen & T. Kesavan & S.R. Johnson, 1992. "Measuring the Impact of Health Awareness on Food Demand," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 14(2), pages 299-312.
    • Handle: RePEc:oup:revage:v:14:y:1992:i:2:p:299-312.
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    Cited by:

    1. Richards, Timothy J. & Patterson, Paul M., 2003. "A Bilateral Comparison Of Fruit And Vegetable Consumption: U.S And Canada," 2003 Annual meeting, July 27-30, Montreal, Canada 21891, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Jensen, Kimberly L., 1995. "Fluid Milk Purchase Patterns In The South: Effects Of Use Of Nutrition Information And Household Characteristics," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(2), pages 1-14, December.
    3. Capps, Oral & Schmitz, John D., 1991. "Effect of Generic Advertising on the Demand for Fluid Milk: The Case of the Texas Market Order," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 23(2), pages 131-140, December.
    4. Atanu Saha & Oral Capps & Patrick Byrne, 1997. "Calculating marginal effects in models for zero expenditures in household budgets using a Heckman-type correction," Applied Economics, Taylor & Francis Journals, vol. 29(10), pages 1311-1316.
    5. Paudel, Laxmi & Adhikari, Murali & Houston, Jack E., 2005. "Assessing the Impacts of Low Carbohydrate Related Health Information on the Market Demand for US Vegetables," 2005 Annual meeting, July 24-27, Providence, RI 19541, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Jutta Roosen & Stéphan Marette & Sandrine Blanchemanche & Philippe Verger, 2009. "Does Health Information Matter for Modifying Consumption? A Field Experiment Measuring the Impact of Risk Information on Fish Consumption," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 31(1), pages 2-20.
    7. Binkley, James K. & Eales, James S., 2000. "Demand For High Fiber And Low Fiber Cereals," 2000 Annual meeting, July 30-August 2, Tampa, FL 21826, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    8. Variyam, Jayachandran N. & Blaylock, James R. & Smallwood, David M., 1998. "Informational Effects Of Nutrient Intake Determinants On Cholesterol Consumption," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 23(1), pages 1-16, July.
    9. Teratanavat, Ratapol P. & Hooker, Neal H. & Haugtvedt, Curtis P. & Rucker, Derek D., 2004. "Consumer Understanding And Use Of Health Information On Product Labels: Marketing Implications For Functional Food," 2004 Annual meeting, August 1-4, Denver, CO 20413, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    10. Harris, James Michael, 1999. "The Impact Of Changing Consumer Preferences On Baby Food Consumption," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(1), pages 1-5, March.
    11. Stefanella Stranieri & Lucia Baldi & Alessandro Banterle, 2010. "Do Nutrition Claims Matter to Consumers? An Empirical Analysis Considering European Requirements," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(1), pages 15-33, February.
    12. Moon, Wanki, 2002. "Estimating The Effect Of Health Knowledge In The Consumption Of Soy-Based Foods," 2002 Annual meeting, July 28-31, Long Beach, CA 19681, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    13. Shimokawa, Satoru, 2013. "When does dietary knowledge matter to obesity and overweight prevention?," Food Policy, Elsevier, vol. 38(C), pages 35-46.
    14. Szilvia Molnár & László Szőllősi, 2020. "Sustainability and Quality Aspects of Different Table Egg Production Systems: A Literature Review," Sustainability, MDPI, vol. 12(19), pages 1-22, September.
    15. Shimokawa, Satoru, 2011. "The Asymmetric Effect of Dietary Knowledge on Nutrient Intake In China: Implications for Dietary Education Programs," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103439, Agricultural and Applied Economics Association.
    16. Silvia Tiezzi & Stefano F. Verde, 2019. "The signaling effect of gasoline taxes and its distributional implications," The Journal of Economic Inequality, Springer;Society for the Study of Economic Inequality, vol. 17(2), pages 145-169, June.
    17. Rimal, Arbindra & Balasubramanian, Siva K. & Moon, Wanki, 2004. "Two-Stage Decision Model Of Soy Food Consumption Behavior," 2004 Annual meeting, August 1-4, Denver, CO 20096, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    18. Drescher, Larissa S. & de Jonge, Janneke & Goddard, Ellen & Herzfeld, Thomas, 2012. "Consumer's stated trust in the food industry and meat purchases," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 29(4), pages 507-517.
    19. Moon, Wanki & Florkowski, Wojciech J. & A. Resurreccion, Anna V. & Paraskova, Pavlina & R. Beuchat, Larry & Jordanov, Jordan & Chinnan, Manjeet S., 1998. "Consumer concerns about nutritional attributes in a transition economy," Food Policy, Elsevier, vol. 23(5), pages 357-369, October.
    20. Murali Adhikari & Laxmi Paudel & Krishna Paudel & Jack Houston & James Bukenya, 2007. "Impact of low carbohydrate information on vegetable demands in the United States," Applied Economics Letters, Taylor & Francis Journals, vol. 14(13), pages 939-944.
    21. Variyam, Jayachandran & Blaylock, James R. & Smallwood, David, 1998. "USDA's Healthy Eating Index and Nutrition Information," Technical Bulletins 184379, United States Department of Agriculture, Economic Research Service.
    22. Blisard, Noel & Blaylock, James R. & Smallwood, David, 1994. "Dietary Fiber: Effects of Socioeconomic Characteristics and Knowledge," Technical Bulletins 156771, United States Department of Agriculture, Economic Research Service.
    23. Silvia Tiezzi & Stefano F. Verde, 2019. "The signaling effect of gasoline taxes and its distributional implications," The Journal of Economic Inequality, Springer;Society for the Study of Economic Inequality, vol. 17(2), pages 145-169, June.
    24. Boniface, Bonaventure & Umberger, Wendy J., 2012. "Factors influencing Malaysian consumers’ consumption of dairy products," 2012 Conference (56th), February 7-10, 2012, Fremantle, Australia 124243, Australian Agricultural and Resource Economics Society.

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