Effect Of Generic Advertising On The Demand For Fluid Milk: The Case Of The Texas Market Order
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DOI: 10.22004/ag.econ.30043
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- Capps, Oral & Schmitz, John D., 1991. "Effect of Generic Advertising on the Demand for Fluid Milk: The Case of the Texas Market Order," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 23(2), pages 131-140, December.
References listed on IDEAS
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Citations
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Cited by:
- Henry W. Kinnucan & Yuliang Miao, 1999. "Media-specific returns to generic advertising: The case of catfish," Agribusiness, John Wiley & Sons, Ltd., vol. 15(1), pages 81-99.
- Bakhtavoryan, Rafael & Capps, Oral & Salin, Victoria, 2014.
"The Impact of Food Safety Incidents Across Brands: The Case of the Peter Pan Peanut Butter Recall,"
Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 46(4), pages 559-573, November.
- Bakhtavoryan, Rafael & Capps, Oral, Jr. & Salin, Victoria, 2014. "The Impact of Food Safety Incidents Across Brands: The Case of the Peter Pan Peanut Butter Recall," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 46(4), pages 1-14, November.
- Bakhtavoryan, Rafael & Capps, Oral, Jr. & Salin, Victoria, 2014. "The Impact of Food Safety Incidents Across Brands: The Case of the Peter Pan Peanut Butter Recall," Reports 285234, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
- Capps, O., . "Targeted Advertising and Promotion Campaigns_A Case Study of the National Pork Board," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 38(1).
- Coulibaly, Nouhoun & Brorsen, B. Wade, 1998. "Resolving The Conflicts Between Previous Meat Generic Advertising Studies," 1998 Annual meeting, August 2-5, Salt Lake City, UT 20897, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Gvillo, Rejeana & Capps, Oral, Jr. & Dharmasena, Senarath, 2014. "Dynamics of Advertising and Demand for Fluid Milk in the United States: An Incomplete Demand Approach," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170265, Agricultural and Applied Economics Association.
- Bakhtavoryan, Rafael & Capps, Oral, Jr. & Salin, Victoria, 2014.
"Dynamics of Consumer Response to Food Contamination: The 2007 Peanut Butter Recall,"
Journal of Food Distribution Research, Food Distribution Research Society, vol. 45(2), pages 1-16, July.
- Bakhtavoryan, Rafael & Capps, Oral Jr. & Salin, Victoria, 2014. "Dynamics of Consumer Response to Food Contamination: The 2007 Peanut Butter Recall," Reports 285204, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
- Pritchett, James G. & Liu, Donald J. & Kaiser, Harry M., 1998. "Optimal Choice Of Generic Milk Advertising Expenditures By Media Outlet," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 23(1), pages 1-15, July.
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Keywords
Demand and Price Analysis; Marketing;Statistics
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