IDEAS home Printed from https://ideas.repec.org/a/spr/agrhuv/v29y2012i4p507-517.html
   My bibliography  Save this article

Consumer’s stated trust in the food industry and meat purchases

Author

Listed:
  • Larissa Drescher
  • Janneke Jonge
  • Ellen Goddard
  • Thomas Herzfeld

Abstract

Research indicates that consumers are particularly concerned about the safety of meat. More highly processed meat is perceived as more unsafe than fresh or natural meats, i.e., consumers trust processed meat less. This paper studies the relationship between perceived trust and day-to-day purchase behavior for meat, giving special attention to the degree of meat processing. Controlling for trust in food chain actors and demographic and socio-economic variables, actual meat purchases of Canadian households are linked to answers from a commissioned food attitudes survey completed by the same households. Expenditures for processed and total meat (but not for fresh meat) are significantly different by three levels of trust in the food industry. Consumer with the lowest trust levels consume less (especially of processed meat) compared to those with higher trust levels. However, in a multivariate setting, trust shows no effect on fresh or processed meat purchases with or without demographic and socio-economic control variables, suggesting that the impact of trust on meat purchases is only small. However, the low trusting consumer segment could potentially be a target for marketing strategies focused on reputation and quality to increase sales in this particular group. Copyright Springer Science+Business Media B.V. 2012

Suggested Citation

  • Larissa Drescher & Janneke Jonge & Ellen Goddard & Thomas Herzfeld, 2012. "Consumer’s stated trust in the food industry and meat purchases," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 29(4), pages 507-517, December.
    • Handle: RePEc:spr:agrhuv:v:29:y:2012:i:4:p:507-517
    DOI: 10.1007/s10460-012-9375-9
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1007/s10460-012-9375-9
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s10460-012-9375-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to look for a different version below or search for a different version of it.

    Other versions of this item:

    References listed on IDEAS

    as
    1. Branden B. Johnson, 1999. "Exploring dimensionality in the origins of hazard-related trust," Journal of Risk Research, Taylor & Francis Journals, vol. 2(4), pages 325-354, October.
    2. Capps, Oral, Jr. & Park, Jaehong, 2002. "Impacts Of Advertising, Attitudes, Lifestyles, And Health On The Demand For U.S. Pork: A Micro-Level Analysis," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 34(1), pages 1-15, April.
    3. Lester D. Taylor & H.S. Houthakker, 2010. "Consumer Demand in the United States," Springer Books, Springer, number 978-1-4419-0510-9, December.
    4. H.H. Jensen & T. Kesavan & S.R. Johnson, 1992. "Measuring the Impact of Health Awareness on Food Demand," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 14(2), pages 299-312.
    5. James, Harvey S., Jr. & Marks, Leonie A., 2006. "Trust in Biotechnology Risk Managers: Insights from the United Kingdom, 1996-2002," 2006 Annual meeting, July 23-26, Long Beach, CA 21153, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Harris, James Michael & Shiptsova, Rimma, 2007. "Consumer Demand for Convenience Foods: Demographics and Expenditures," Journal of Food Distribution Research, Food Distribution Research Society, vol. 38(3), pages 1-15.
    7. Janneke De Jonge & Hans Van Trijp & Reint Jan Renes & Lynn J. Frewer, 2010. "Consumer Confidence in the Safety of Food and Newspaper Coverage of Food Safety Issues: A Longitudinal Perspective," Risk Analysis, John Wiley & Sons, vol. 30(1), pages 125-142, January.
    8. Putnam, Judy & Gerrior, Shirley, 1997. "Americans Consuming More Grains and Vegetables, Less Saturated Fat," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 20(3), pages 1-11.
    9. Rémy Lambert & Bruno Larue & Clément Yélou & George Criner, 2006. "Fish and meat demand in Canada: Regional differences and weak separability," Agribusiness, John Wiley & Sons, Ltd., vol. 22(2), pages 175-199.
    10. Nicholas E. Piggott & Thomas L. Marsh, 2004. "Does Food Safety Information Impact U.S. Meat Demand?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(1), pages 154-174.
    11. George Cvetkovich & Michael Siegrist & Rachel Murray & Sarah Tragesser, 2002. "New Information and Social Trust: Asymmetry and Perseverance of Attributions about Hazard Managers," Risk Analysis, John Wiley & Sons, vol. 22(2), pages 359-367, April.
    12. Jonathan Baron & John C. Hershey & Howard Kunreuther, 2000. "Determinants of Priority for Risk Reduction: The Role of Worry," Risk Analysis, John Wiley & Sons, vol. 20(4), pages 413-428, August.
    13. Wouter Poortinga & Nick F. Pidgeon, 2003. "Exploring the Dimensionality of Trust in Risk Regulation," Risk Analysis, John Wiley & Sons, vol. 23(5), pages 961-972, October.
    14. Nijssen, Edwin J & Van Trijp, Hans C M, 1998. "Branding Fresh Food Products: Exploratory Empirical Evidence from the Netherlands," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 25(2), pages 228-242.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Rim Lassoued & Jill E. Hobbs & Eric T. Micheels & David Di Zhang, 2015. "Consumer Trust in Chicken Brands: A Structural Equation Model," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 63(4), pages 621-647, December.
    2. Violet Muringai & Ellen Goddard, 2018. "Trust and consumer risk perceptions regarding BSE and chronic wasting disease," Agribusiness, John Wiley & Sons, Ltd., vol. 34(2), pages 240-265, March.
    3. Lijun Angelia Chen & Bruno Varella Miranda & Joe L. Parcell & Chao Chen, 2019. "The foundations of institutional-based trust in farmers’ markets," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 36(3), pages 395-410, September.
    4. Sonja Kaufmann & Nikolaus Hruschka & Luis Vildozo & Christian R. Vogl, 2023. "Alternative Food Networks in Latin America—exploring PGS (Participatory Guarantee Systems) markets and their consumers: a cross-country comparison," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(1), pages 193-216, March.
    5. Martin Souček & Jana Turčínková, 2015. "Factors for Choosing a Point of Purchase of Meat Products," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 63(2), pages 639-646.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Janneke De Jonge & Hans Van Trijp & Reint Jan Renes & Lynn Frewer, 2007. "Understanding Consumer Confidence in the Safety of Food: Its Two‐Dimensional Structure and Determinants," Risk Analysis, John Wiley & Sons, vol. 27(3), pages 729-740, June.
    2. Wouter Poortinga & Nick F. Pidgeon, 2005. "Trust in Risk Regulation: Cause or Consequence of the Acceptability of GM Food?," Risk Analysis, John Wiley & Sons, vol. 25(1), pages 199-209, February.
    3. Mathew P. White & J. Richard Eiser, 2006. "Marginal Trust in Risk Managers: Building and Losing Trust Following Decisions Under Uncertainty," Risk Analysis, John Wiley & Sons, vol. 26(5), pages 1187-1203, October.
    4. Mathew P. White & Branden B. Johnson, 2010. "The Intuitive Detection Theorist (IDT) Model of Trust in Hazard Managers," Risk Analysis, John Wiley & Sons, vol. 30(8), pages 1196-1209, August.
    5. Nicolás C. Bronfman & Esperanza López Vázquez, 2011. "A Cross‐Cultural Study of Perceived Benefit Versus Risk as Mediators in the Trust‐Acceptance Relationship," Risk Analysis, John Wiley & Sons, vol. 31(12), pages 1919-1934, December.
    6. Paudel, Laxmi & Adhikari, Murali & Houston, Jack E., 2005. "Assessing the Impacts of Low Carbohydrate Related Health Information on the Market Demand for US Vegetables," 2005 Annual meeting, July 24-27, Providence, RI 19541, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    7. Peltner, Jonas & Thiele, Silke, 2021. "Elasticities of Food Demand in Germany – A Demand System Analysis Using Disaggregated Household Scanner Data," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 70(01), January.
    8. Michael Siegrist, 2021. "Trust and Risk Perception: A Critical Review of the Literature," Risk Analysis, John Wiley & Sons, vol. 41(3), pages 480-490, March.
    9. Stacey M. Conchie & Ian J. Donald, 2006. "The Role of Distrust in Offshore Safety Performance," Risk Analysis, John Wiley & Sons, vol. 26(5), pages 1151-1159, October.
    10. George Chryssochoidis & Anna Strada & Athanasios Krystallis, 2009. "Public trust in institutions and information sources regarding risk management and communication: towards integrating extant knowledge," Journal of Risk Research, Taylor & Francis Journals, vol. 12(2), pages 137-185, March.
    11. Luke, Jaime R. & Tonsor, Glynn T. & Brown, D. Scott, 2024. "Wholesale pork demand: Understanding primal-level heterogeneity," Journal of Commodity Markets, Elsevier, vol. 34(C).
    12. Elina Lampi, 2011. "What do friends and the media tell us? How different information channels affect women's risk perceptions of age-related female infertility," Journal of Risk Research, Taylor & Francis Journals, vol. 14(3), pages 365-380, March.
    13. Izlawanie Muhammad & Norfakhirah Nazihah Mohd Hasnu & Mohd Adha Ibrahim & Suhaila Abdul Hamid & Mustafa Mohd Hanefah, 2022. "Trust in Government and Its Determinants: An Empirical Study of Public Acceptability for Carbon Tax in Malaysia," Sustainability, MDPI, vol. 14(23), pages 1-12, November.
    14. Ding, Yulian & Veeman, Michele M. & Adamowicz, Wiktor L., 2009. "BSE and the Dynamics of Beef Consumption: Influences of Habit and Trust," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49284, Agricultural and Applied Economics Association.
    15. Stacey M. Conchie & Calvin Burns, 2008. "Trust and Risk Communication in High‐Risk Organizations: A Test of Principles from Social Risk Research," Risk Analysis, John Wiley & Sons, vol. 28(1), pages 141-149, February.
    16. Peltner, Jonas & Thiele , Silke, 2021. "Elasticities of Food Demand in Germany – A Demand System Analysis Using Disaggregated Household Scanner Data," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 70(01), January.
    17. Kazuya Nakayachi & George Cvetkovich, 2010. "Public Trust in Government Concerning Tobacco Control in Japan," Risk Analysis, John Wiley & Sons, vol. 30(1), pages 143-152, January.
    18. Yadavalli, Anita & Jones, Keithly, 2014. "Does media influence consumer demand? The case of lean finely textured beef in the United States," Food Policy, Elsevier, vol. 49(P1), pages 219-227.
    19. Branden B. Johnson & Mathew P. White, 2010. "The Importance of Multiple Performance Criteria for Understanding Trust in Risk Managers," Risk Analysis, John Wiley & Sons, vol. 30(7), pages 1099-1115, July.
    20. Cope, S. & Frewer, L.J. & Houghton, J. & Rowe, G. & Fischer, A.R.H. & de Jonge, J., 2010. "Consumer perceptions of best practice in food risk communication and management: Implications for risk analysis policy," Food Policy, Elsevier, vol. 35(4), pages 349-357, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:agrhuv:v:29:y:2012:i:4:p:507-517. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.