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Factors influencing Malaysian consumers’ consumption of dairy products

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  • Boniface, Bonaventure
  • Umberger, Wendy J.

Abstract

Increasing demand for dairy products in Malaysia is driving government initiatives and structural change in the domestic dairy industry in order to increase competitiveness and self-sufficiency. This study endeavours to investigate the drivers of increasing dairy demand by examining the factors influencing Malaysian consumers‟ consumption and perceptions of various types of dairy products. A survey of 435 respondents was conducted and the data were analysed using logit models. The results indicate that demographic variables such as age and ethnicity as well as other attitudinal variables significantly influence consumers‟ increasing consumption of dairy products. Managerial recommendations for the domestic dairy industry are suggested and policy implications are discussed.

Suggested Citation

  • Boniface, Bonaventure & Umberger, Wendy J., 2012. "Factors influencing Malaysian consumers’ consumption of dairy products," 2012 Conference (56th), February 7-10, 2012, Fremantle, Australia 124243, Australian Agricultural and Resource Economics Society.
    • Handle: RePEc:ags:aare12:124243
    DOI: 10.22004/ag.econ.124243
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    References listed on IDEAS

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    1. Beghin, John C., 2006. "Evolving dairy markets in Asia: Recent findings and implications," Food Policy, Elsevier, vol. 31(3), pages 195-200, June.
    2. Thomas Reardon & C. Peter Timmer & Christopher B. Barrett & Julio Berdegué, 2003. "The Rise of Supermarkets in Africa, Asia, and Latin America," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(5), pages 1140-1146.
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    5. Boniface, Bonaventure & Gyau, Amos & Stringer, Randy & Umberger, Wendy J., 2010. "Building producer loyalty in Malaysia's fresh milk supply chain," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 18, pages 1-19.
    6. Francesconi, Gian Nicola & Heerink, Nico & D'Haese, Marijke, 2010. "Evolution and challenges of dairy supply chains: Evidence from supermarkets, industries and consumers in Ethiopia," Food Policy, Elsevier, vol. 35(1), pages 60-68, February.
    7. Tey Yeong Sheng & Mad Nasir Shamsudin & Zainal Abidin Mohamed & Amin Mahir Abdullah & Alias Radam, 2008. "Food Consumption Behavior Of The Malays In Malaysia," IIUM Journal of Economics and Management, IIUM Journal of Economis and Management, vol. 16(2), pages 209-219, December.
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    Cited by:

    1. Chin Yi Chan & Shaanthana Subramaniam & Kok-Yong Chin & Soelaiman Ima-Nirwana & Norliza Muhammad & Ahmad Fairus & Abdul Manap Mohd Rizal & Pei Yuan Ng & Jamil Nor Aini & Noorazah Abd Aziz & Norazlina , 2019. "Knowledge, Beliefs, Dietary, and Lifestyle Practices Related to Bone Health among Middle-Aged and Elderly Chinese in Klang Valley, Malaysia," IJERPH, MDPI, vol. 16(10), pages 1-20, May.
    2. Osaf Ahmed Khan & Danish Ahmed Siddiqui, 2019. "Packaging Features Effecting on Milk Buying Behavior in Karachi," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 10(2), pages 129-146, March.
    3. Kitano, Shinichi & Mitsunari, Yuka & Yoshino, Akira, 2022. "The impact of information asymmetry on animal welfare-friendly consumption: Evidence from milk market in Japan," Ecological Economics, Elsevier, vol. 191(C).

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    Keywords

    Food Consumption/Nutrition/Food Safety;

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