Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising
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DOI: 10.1007/s10551-014-2155-2
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- Golovacheva, E., 2016. "When consumers activate persuasion knowledge: Review of antecedents and consequences," Working Papers 6440, Graduate School of Management, St. Petersburg State University.
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Keywords
Accessibility–diagnosticity; Advertising ethics; Anticipated harm; Brand attitude; Deceptive advertising; Consumer ethical judgment;All these keywords.
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