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Identifying Misleading Advertising

Author

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  • Russo, J Edward
  • Metcalf, Barbara L
  • Stephens, Debra

Abstract

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Suggested Citation

  • Russo, J Edward & Metcalf, Barbara L & Stephens, Debra, 1981. "Identifying Misleading Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 119-131, September.
    • Handle: RePEc:oup:jconrs:v:8:y:1981:i:2:p:119-31
    DOI: 10.1086/208848
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    Cited by:

    1. J. K. Pappalardo, 2022. "Economics of Consumer Protection: Contributions and Challenges in Estimating Consumer Injury and Evaluating Consumer Protection Policy," Journal of Consumer Policy, Springer, vol. 45(2), pages 201-238, June.
    2. Baumann, Florian & Rasch, Alexander, 2017. "Injunctions against false advertising," VfS Annual Conference 2017 (Vienna): Alternative Structures for Money and Banking 168142, Verein für Socialpolitik / German Economic Association.
    3. Navdeep S. Sahni & Harikesh S. Nair, 2020. "Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search," Marketing Science, INFORMS, vol. 39(1), pages 5-32, January.
    4. Andrew E. Wilson & Peter R. Darke & Jaideep Sengupta, 2022. "Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics," Journal of Business Ethics, Springer, vol. 181(4), pages 997-1013, December.
    5. Shane Timmons & Terence J. McElvaney & Peter D. Lunn, 2019. "An experiment for regulatory policy on broadband speed advertising," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 3(2), pages 17-24, December.
    6. Siano, Alfonso & Vollero, Agostino & Conte, Francesca & Amabile, Sara, 2017. "“More than words”: Expanding the taxonomy of greenwashing after the Volkswagen scandal," Journal of Business Research, Elsevier, vol. 71(C), pages 27-37.
    7. Guang-Xin Xie & Robert Madrigal & David Boush, 2015. "Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising," Journal of Business Ethics, Springer, vol. 129(2), pages 281-293, June.
    8. Hu, Shu & Fu, Ke & Wu, Tong, 2021. "The role of consumer behavior and power structures in coping with shoddy goods," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 155(C).
    9. Johannes Jahn & Rolf Brühl, 2018. "How Friedman’s View on Individual Freedom Relates to Stakeholder Theory and Social Contract Theory," Journal of Business Ethics, Springer, vol. 153(1), pages 41-52, November.

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