Marketing Engineering at BBDO
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DOI: 10.1287/inte.31.3s.74.9680
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References listed on IDEAS
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Cited by:
- Martin A. Koschat & Glorian L. Berk & Jeffrey A. Blatt & Nancy M. Kunz & Michael H. LePore & Sam Blyakher, 2003. "Newsvendors Tackle the Newsvendor Problem," Interfaces, INFORMS, vol. 33(3), pages 72-84, June.
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Keywords
MARKETING—NEW PRODUCTS; MARKETING—ADVERTISING AND MEDIA;Statistics
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