Brand and Reputation as Quality Signals on Regulated Markets
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Note: Reworking the story to a bigger and more pragmatic target audience. Cf. Kick M. (2015): Selected Essays on Corporate Reputation and Social Media. Springer Gabler, Wiesbaden, https://doi.org/10.1007/978-3-658-08837-8
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Keywords
Regulation; Statutory Health Insurance; Corporate Reputation; Branding;All these keywords.
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