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Determining the quality of conjoint analysis results using violation of a priori signs

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  • Mishra, Sanjay
  • Umesh, U. N.

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  • Mishra, Sanjay & Umesh, U. N., 2005. "Determining the quality of conjoint analysis results using violation of a priori signs," Journal of Business Research, Elsevier, vol. 58(3), pages 301-311, March.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:3:p:301-311
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    References listed on IDEAS

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    1. U. Umesh & Sanjay Mishra, 1990. "A Monte Carlo investigation of conjoint analysis index-of-fit: Goodness of fit, significance and power," Psychometrika, Springer;The Psychometric Society, vol. 55(1), pages 33-44, March.
    2. Jerry Wind & Paul E. Green & Douglas Shifflet & Marsha Scarbrough, 1989. "Courtyard by Marriott : Designing a Hotel Facility with Consumer-Based Marketing Models," Interfaces, INFORMS, vol. 19(1), pages 25-47, February.
    3. Farber, Stephen & Griner, Brian, 2000. "Valuing watershed quality improvements using conjoint analysis," Ecological Economics, Elsevier, vol. 34(1), pages 63-76, July.
    4. Darmon, Rene Y. & Rouzies, Dominique, 1999. "Internal Validity of Conjoint Analysis Under Alternative Measurement Procedures," Journal of Business Research, Elsevier, vol. 46(1), pages 67-81, September.
    5. Paul E. Green & Abba M. Krieger, 1992. "An Application of a Product Positioning Model to Pharmaceutical Products," Marketing Science, INFORMS, vol. 11(2), pages 117-132.
    6. Michael Hagerty & V. Srinivasan, 1991. "Comparing the predictive powers of alternative multiple regression models," Psychometrika, Springer;The Psychometric Society, vol. 56(1), pages 77-85, March.
    7. Paul E. Green & Abba M. Krieger & Yoram Wind, 2001. "Thirty Years of Conjoint Analysis: Reflections and Prospects," Interfaces, INFORMS, vol. 31(3_supplem), pages 56-73, June.
    8. V. Srinivasan & Allan Shocker, 1973. "Linear programming techniques for multidimensional analysis of preferences," Psychometrika, Springer;The Psychometric Society, vol. 38(3), pages 337-369, September.
    9. Dominique Rouzies & René Y. Darmon, 1999. "Internal Validity of Conjoint Analysis Under Alternative Measurement Procedures," Post-Print hal-00537590, HAL.
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    Cited by:

    1. Ameseder, Christoph & Haas, Rainer & Meixner, Oliver, 2008. "Viability of Values and Attitudes Concerning Purchase Intentions and Benefit Attribution for an Organic Sport Drink," 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria 49766, European Association of Agricultural Economists.
    2. Meixner, Oliver & Haas, Rainer & Pochtrager, Siegfried, 2007. "Importance and Relevance of Quality Labels in the Austrian Meat Supply Chain," 2007 1st Forum, February 15-17, 2007, Innsbruck, Austria 6598, International European Forum on System Dynamics and Innovation in Food Networks.
    3. Roest, Henk & Rindfleisch, Aric, 2010. "The influence of quality cues and typicality cues on restaurant purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 17(1), pages 10-18.

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