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British Agrotourism Before, During And After The Covid19 Pandemic

Author

Listed:
  • Chris PHELAN

    (Edge Hill University, Ormskirk, Lancashire, UK)

  • Claudia SIMA

    (University of Lincoln, Lincoln, Lincolnshire, UK)

Abstract

The purpose of the article is to discuss the development of agrotourism or farm tourism in the UK and explain how agrotourism boomed and became a key product for British farmers in the 21 st century. The UK’s approach to agrotourism paved the way for a successful presence on the tourism marketplace during the 2020 and 2021 British Summer staycation phenomenon. The study analyzes the processes of agricultural and rural restructuring that have characterized the British rural economies since the end of World War II. The article outlines the context and complex processes that have shaped the transition from traditional agricultural activity and farm management through to activity diversification and farm tourism development. Used interchangeably in the UK, farm tourism or agrotourism is a diversification strategy meant to promote a more sustainable rural economy and to protect farm incomes against market fluctuation. The article explains how agrotourism was set up for success; how it was possible for it to take full advantage of the Covid-19 upheaval and staycation needs; and explore where it is heading in a post-Covid19 world.

Suggested Citation

  • Chris PHELAN & Claudia SIMA, 2021. "British Agrotourism Before, During And After The Covid19 Pandemic," Agricultural Economics and Rural Development, Institute of Agricultural Economics, vol. 18(2), pages 217-230.
    • Handle: RePEc:iag:reviea:v:18:y:2021:i:2:p:217-230
    as

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    References listed on IDEAS

    as
    1. Brown, Dennis M. & Reeder, Richard J., 2007. "Farm-Based Recreation: A Statistical Profile," Economic Research Report 56445, United States Department of Agriculture, Economic Research Service.
    2. Chris Phelan & Richard Sharpley, 2012. "Exploring entrepreneurial skills and competencies in farm tourism," Local Economy, London South Bank University, vol. 27(2), pages 103-118, March.
    3. Chris PHELAN & Claudia SIMA, 2020. "Farm Tourism And Rural Entrepreneurship: Identifying Managerial And Entrepreneurial Skills And Competencies," Agricultural Economics and Rural Development, Institute of Agricultural Economics, vol. 17(2), pages 199-211.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    agrotourism; farm tourism; entrepreneurship; farm diversification.;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

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