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Measuring Destination Image through Travel Reviews in Search Engines

Author

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  • Estela Marine-Roig

    (Serra Húnter Fellow, University of Lleida, C/ Jaume II, 73, 25001 Lleida, Catalonia, Spain)

Abstract

In recent years, mobile phones and access points to free Wi-Fi services have been enhanced, which has made it easier for travellers to share their stories, pictures, and video clips online during a trip. At the same time, online travel review (OTR) websites have grown significantly, allowing users to post their travel experiences, opinions, comments, and ratings in a structured way. Moreover, Internet search engines play a crucial role in locating and presenting OTRs before and throughout a trip. This evolution of social media and information and communication technologies has upset the classic sources of information of the projected tourist destination image (TDI), allowing electronic word-of-mouth to occupy a prominent position. Hence, the aim of this paper is to propose a method based on big data technologies for analysing and measuring the perceived (and transmitted) TDI from OTRs as presented in search engines, emphasising the cognitive, spatial, temporal, evaluative, and affective TDI dimensions. To test this approach, a massive analysis of metadata processed by search engines was performed on 387,414 TripAdvisor OTRs on ‘Things to Do’ in Île de France, an outstanding smart tourist destination. The results obtained are consistent and allow for the extraction of insights and business intelligence.

Suggested Citation

  • Estela Marine-Roig, 2017. "Measuring Destination Image through Travel Reviews in Search Engines," Sustainability, MDPI, vol. 9(8), pages 1-18, August.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:8:p:1425-:d:108003
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    References listed on IDEAS

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    Cited by:

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    8. Grubor, Aleksandar & Leković, Ksenija & Tomić, Slavica, 2019. "Tourists’ Recommendations: WOM Becomes Digital," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 493-501, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
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    12. Hwa-Kyung Kim & Timothy J. Lee, 2018. "Brand Equity of a Tourist Destination," Sustainability, MDPI, vol. 10(2), pages 1-21, February.
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    15. Tae-Hyoung Tommy Gim, 2018. "Tourist Satisfaction, Image, and Loyalty from an Interregional Perspective: An Analysis of Neighboring Areas with Distinct Characteristics," Sustainability, MDPI, vol. 10(4), pages 1-18, April.
    16. Giuseppe Giordano & Ilaria Primerano & Pierluigi Vitale, 2021. "A Network-Based Indicator of Travelers Performativity on Instagram," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 156(2), pages 631-649, August.
    17. Estela Marine-Roig & Berta Ferrer-Rosell & Natalia Daries & Eduard Cristobal-Fransi, 2019. "Measuring Gastronomic Image Online," IJERPH, MDPI, vol. 16(23), pages 1-21, November.
    18. Estela Marine-Roig, 2021. "Measuring Online Destination Image, Satisfaction, and Loyalty: Evidence from Barcelona Districts," Tourism and Hospitality, MDPI, vol. 2(1), pages 1-17, January.
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    20. Min-Pei Lin & Estela Marine-Roig & Nayra Llonch-Molina, 2022. "Gastronomy Tourism and Well-Being: Evidence from Taiwan and Catalonia Michelin-Starred Restaurants," IJERPH, MDPI, vol. 19(5), pages 1-24, February.

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