YouTube as an Airlines Marketing Tool
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Abstract
Suggested Citation
DOI: 10.1515/cjot-2018-0003
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References listed on IDEAS
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More about this item
Keywords
low-cost carriers; full-service carriers; social media; YouTube; viral marketing;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
Statistics
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