A Text Mining Approach for Sustainable Performance in the Film Industry
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Cited by:
- Jose Ramon Saura & Pedro Palos-Sanchez & Beatriz Rodríguez Herráez, 2020. "Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies," Sustainability, MDPI, vol. 12(3), pages 1-5, January.
- Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
- Lili Kang & Fei Peng, 2024. "Star power as quality signal or marketing effect? A path analysis on China's motion‐picture industry," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 29(3), pages 3639-3655, July.
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Keywords
sustainable performance; text mining; sentiment analysis; electronic word-of-mouth; eWOM; box office; film industry; cultural difference;All these keywords.
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