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Cultural Tourism Resource Perceptions: Analyses Based on Tourists’ Online Travel Notes

Author

Listed:
  • Feng Liang

    (Tourism Research Centre, Wuxi Institute of Technology, Wuxi 214123, China)

  • Yu Pan

    (Department of Marketing, Shanghai University of Finance and Economics, Shanghai 200433, China)

  • Meilong Gu

    (School of Humanities, Jiangnan University, Wuxi 214121, China)

  • Weihua Guan

    (School of Geographical Science, Nanjing Normal University, Nanjing 210046, China)

  • Fusheng Tsai

    (North China University of Water Resources and Electric Power, Zhengzhou 450046, China
    Department of Business Administration, Cheng Shiu University, Kaohsiung 833, Taiwan
    Center for Environmental Toxin and Emerging-Contaminant Research, Cheng Shiu University, Kaohsiung 83347, Taiwan
    Super Micro Mass Research and Technology Center, Cheng Shiu University, Kaohsiung 83347, Taiwan)

Abstract

Tourism culture is the key resource by which the tourism industry of a region survives. This study analyzed the cultural perception image of Wuxi among tourists by using content analysis techniques, such as word frequency analysis, semantic network analysis, and sentiment analysis based on the tourist reviews on major tourism websites. The results showed that tourists’ perceptions of local tourism culture in Wuxi are mainly focused on religious culture, landscape and garden culture, and historical culture. Further analysis revealed an obvious structural mismatch between the tourists’ perceptions and the supply of local cultural tourism resources. The findings suggest that the focus should be on the clustered development of tourism culture in Wuxi, the branding of Wu Culture, and the strengthening of the association between scenic spots in the future.

Suggested Citation

  • Feng Liang & Yu Pan & Meilong Gu & Weihua Guan & Fusheng Tsai, 2021. "Cultural Tourism Resource Perceptions: Analyses Based on Tourists’ Online Travel Notes," Sustainability, MDPI, vol. 13(2), pages 1-13, January.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:2:p:519-:d:476470
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    References listed on IDEAS

    as
    1. Canavan, Brendan, 2016. "Tourism culture: Nexus, characteristics, context and sustainability," Tourism Management, Elsevier, vol. 53(C), pages 229-243.
    2. Estela Marine-Roig, 2017. "Measuring Destination Image through Travel Reviews in Search Engines," Sustainability, MDPI, vol. 9(8), pages 1-18, August.
    3. Holm, Michelle R. & Lugosi, Peter & Croes, Robertico R. & Torres, Edwin N., 2017. "Risk-tourism, risk-taking and subjective well-being: A review and synthesis," Tourism Management, Elsevier, vol. 63(C), pages 115-122.
    4. Yulin Chen, 2019. "Information Clues and Emotional Intentions: A Case Study of the Regional Image of the Cultural and Creative Community," Administrative Sciences, MDPI, vol. 9(2), pages 1-27, May.
    5. Gege Zhang & Xiaoyuan Chen & Rob Law & Mu Zhang, 2020. "Sustainability of Heritage Tourism: A Structural Perspective from Cultural Identity and Consumption Intention," Sustainability, MDPI, vol. 12(21), pages 1-17, November.
    6. Park, Sangwon & Nicolau, Juan L., 2015. "Asymmetric effects of online consumer reviews," Annals of Tourism Research, Elsevier, vol. 50(C), pages 67-83.
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    Cited by:

    1. Manosso, Franciele Cristina & Domareski Ruiz, Thays Cristina, 2021. "Using sentiment analysis in tourism research: A systematic, bibliometric, and integrative review," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 7, pages 16-27.
    2. Xiaopiao Yang & Yuluan Zhao & Jia Zhao & Chao Shi & Bailu Deng, 2022. "Tourists’ Perceived Attitudes toward the Famous Terraced Agricultural Cultural Heritage Landscape in China," Agriculture, MDPI, vol. 12(9), pages 1-13, September.
    3. Cristina Franciele & Thays Christina Domareski Ruiz, 2021. "Using sentiment analysis in tourism research: A systematic, bibliometric, and integrative review," Post-Print hal-03373984, HAL.
    4. Yihan Chi & Yongheng Fang & Jiamin Liu, 2022. "Spatial–Temporal Evolution Characteristics and Economic Effects of China’s Cultural and Tourism Industries’ Collaborative Agglomeration," Sustainability, MDPI, vol. 14(22), pages 1-23, November.

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