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Tourist Satisfaction, Image, and Loyalty from an Interregional Perspective: An Analysis of Neighboring Areas with Distinct Characteristics

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  • Tae-Hyoung Tommy Gim

    (Graduate School of Environmental Studies, Interdisciplinary Program in Landscape Architecture, and Environmental Planning Institute, Seoul National University, Seoul 08826, Korea)

Abstract

A comparison is made among the three areas of the Korean Capital Region to investigate the effects of their different tourism resources on attribute satisfaction and the relationships that attribute satisfaction has with overall satisfaction, country image, and tourist loyalty. Three partial least squares structural equation models find that costs, lodging, and communication are consistently unimportant, but the most important variable differs by area. In Seoul (an international shopping center), shopping is paramount; food is most important in Incheon (where its local cuisines have been well publicized); and satisfaction with tourism administration services is highly valued in Gyeonggi (which lacks facilities for foreign tourists). At the construct level, overall happiness exerts a stronger direct effect on image than on loyalty, but if its indirect effect is considered, the total effect on loyalty surpasses that on image. This is particularly true in Gyeonggi, where tourism resources are less exploited.

Suggested Citation

  • Tae-Hyoung Tommy Gim, 2018. "Tourist Satisfaction, Image, and Loyalty from an Interregional Perspective: An Analysis of Neighboring Areas with Distinct Characteristics," Sustainability, MDPI, vol. 10(4), pages 1-18, April.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:4:p:1283-:d:142485
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    Cited by:

    1. Estela Marine-Roig, 2019. "Destination Image Analytics Through Traveller-Generated Content," Sustainability, MDPI, vol. 11(12), pages 1-23, June.
    2. Genka Rafailova & Zlatka Todorova-Hamdan & Hristina Filipova, 2023. "Development of a Human-Centric Model for Assessment of Smart and Sustainable Tourism Destination," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 151-171.
    3. Jinsoo Hwang & Muhammad Asif & Kwang-Woo Lee, 2020. "Relationships among Country Image, Tour Motivations, Tour Quality, Tour Satisfaction, and Attitudinal Loyalty: The Case of Chinese Travelers to Korea," Sustainability, MDPI, vol. 12(8), pages 1-19, April.
    4. Milan Ćulić & Miroslav D. Vujičić & Časlav Kalinić & Milosav Dunjić & Uglješa Stankov & Sanja Kovačić & Đorđije A. Vasiljević & Željko Anđelković, 2021. "Rookie Tourism Destinations—The Effects of Attractiveness Factors on Destination Image and Revisit Intention with the Satisfaction Mediation Effect," Sustainability, MDPI, vol. 13(11), pages 1-16, May.
    5. Estela Marine-Roig, 2021. "Measuring Online Destination Image, Satisfaction, and Loyalty: Evidence from Barcelona Districts," Tourism and Hospitality, MDPI, vol. 2(1), pages 1-17, January.
    6. Yan Feng & Wen Cao & Geon-Cheol Shin & Yeujun Yoon, 2021. "The external effect of international tourism on brand equity development process of multinational firms (MNFs)," Journal of Brand Management, Palgrave Macmillan, vol. 28(6), pages 578-595, November.

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