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Port Wine and Wine Tourism: The Touristic Dimension of Douro’s Landscape

Author

Listed:
  • Joana A. Quintela

    (REMIT—Research on Economics, Management and Information Technologies, Department of Tourism, Heritage and Culture, Portucalense University, 4200-072 Porto, Portugal)

  • Helena Albuquerque

    (REMIT—Research on Economics, Management and Information Technologies, Department of Tourism, Heritage and Culture, Portucalense University, 4200-072 Porto, Portugal)

  • Isabel Freitas

    (CIAUD-UPT—Research Centre for Architecture, Urbanism and Design, Department of Tourism, Heritage and Culture, Portucalense University, 4200-072 Porto, Portugal)

Abstract

Wine tourism is one of the most important products for developing tourism in Portugal. The aim of this paper is to assess the importance of Port Wine for the tourism development of the Douro landscape, using a case study approach based on interviews with several stakeholders, through qualitative research. For this purpose, we selected a sample of respondents composed of the sector stakeholders of Port vineyards. The results allow us to ponder and highlight the importance of the Port Wine culture for the region’s development, as well as to identify the economic, social, and emotional values inherent to those who work in the sector based on an identity connected to the territory. This study focuses mainly on the approach taken to wine tourism, identifying the level of investment made in this area in terms of specialized training for employees, the creation of facilities and procedures suited to the practice of this type of tourism, as well as the values of the territory and wine that should guide the development of wine tourism activities in the Port Wine region. The impacts of COVID-19 on the sector are also analyzed, classifying them into different dimensions.

Suggested Citation

  • Joana A. Quintela & Helena Albuquerque & Isabel Freitas, 2023. "Port Wine and Wine Tourism: The Touristic Dimension of Douro’s Landscape," Sustainability, MDPI, vol. 15(15), pages 1-23, July.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:15:p:11718-:d:1205832
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    References listed on IDEAS

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    1. Elisabeth Kastenholz & Diana Cunha & Ainhize Eletxigerra & Mariana Carvalho & Isabel Silva, 2022. "The Experience Economy in a Wine Destination—Analysing Visitor Reviews," Sustainability, MDPI, vol. 14(15), pages 1-19, July.
    2. Winkler, Klara J. & Nicholas, Kimberly A., 2016. "More than wine: Cultural ecosystem services in vineyard landscapes in England and California," Ecological Economics, Elsevier, vol. 124(C), pages 86-98.
    3. Giacomarra, Marcella & Shams, S.M. Riad & Crescimanno, Maria & Sakka, Georgia & Gregori, Gian Luca & Galati, Antonino, 2021. "Internal vs. external R&D teams: Evidences from the Italian wine industry," Journal of Business Research, Elsevier, vol. 128(C), pages 752-761.
    4. Ana Trigo & Paula Silva, 2022. "Sustainable Development Directions for Wine Tourism in Douro Wine Region, Portugal," Sustainability, MDPI, vol. 14(7), pages 1-24, March.
    5. Marzia Ingrassia & Luca Altamore & Claudio Bellia & Giuseppe Lo Grasso & Paula Silva & Simona Bacarella & Pietro Columba & Stefania Chironi, 2022. "Visitor’s Motivational Framework and Wine Routes’ Contribution to Sustainable Agriculture and Tourism," Sustainability, MDPI, vol. 14(19), pages 1-35, September.
    6. Darcen Esau & Donna M. Senese, 2022. "Consuming Location: The Sustainable Impact of Transformational Experiential Culinary and Wine Tourism in Chianti Italy," Sustainability, MDPI, vol. 14(12), pages 1-14, June.
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    1. Agustín Dorta Rodriguez & Joana A. Quintela, 2024. "The Potential of Wine Tourism in the Innovation Processes of Tourism Experiences in the Canary Islands—An Approach to the Case of the Canary Brand," Sustainability, MDPI, vol. 16(15), pages 1-18, July.

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