IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i13p7899-d850856.html
   My bibliography  Save this article

Are Winegrowers Tourism Promoters?

Author

Listed:
  • Mariana Senkiv

    (Department of Tourism, Viacheslav Chornovil Institute of Sustainable Development, Lviv Polytechnic National University, 79013 Lviv, Ukraine)

  • Jörn Schultheiß

    (Department of Landscape Planning & Nature Conservation, Hochschule Geisenheim University, 65366 Geisenheim, Germany)

  • Maximilian Tafel

    (Department of Landscape Planning & Nature Conservation, Hochschule Geisenheim University, 65366 Geisenheim, Germany)

  • Martin Reiss

    (Department of Landscape Planning & Nature Conservation, Hochschule Geisenheim University, 65366 Geisenheim, Germany)

  • Eckhard Jedicke

    (Department of Landscape Planning & Nature Conservation, Hochschule Geisenheim University, 65366 Geisenheim, Germany)

Abstract

Winegrowers are significantly shaping the landscapes of wine regions around the world. These landscapes are often the most important reason why tourists decide to visit. Although it could be concluded that winegrowers play a central role in attracting tourists, the question of whether they can be considered tourism promoters remains unanswered. This paper aims to develop a theoretical framework to better understand the function of winegrowers in relation to tourism promotion. In doing so, the different disciplines of wine production, tourism, and landscape research are brought together. The created framework shows a variety of positive touristic influences that can be attributed to winegrowers, such as developing cultural landscapes, promoting regional identity, and furthering intersectoral cooperation. More importantly, it allows for a holistic assessment of a relatively unexplored research field. This is vital to understanding the impact that winegrowers have on the touristic success of wine regions. Based on careful consideration of individual factors, compensating winemakers for their yet little-recognized function as landscape stewards could be appropriate. In this context, the concept of ecosystem services may be helpful to monetize services for public goods.

Suggested Citation

  • Mariana Senkiv & Jörn Schultheiß & Maximilian Tafel & Martin Reiss & Eckhard Jedicke, 2022. "Are Winegrowers Tourism Promoters?," Sustainability, MDPI, vol. 14(13), pages 1-10, June.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:13:p:7899-:d:850856
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/13/7899/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/13/7899/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Pamela Jeziorska-Biel & Katarzyna Leśniewska-Napierała & Konrad Czapiewski, 2021. "(Circular) Path Dependence—The Role of Vineyards in Land Use, Society and Regional Development—The Case of Lubuskie Region (Poland)," Energies, MDPI, vol. 14(24), pages 1-20, December.
    2. Ana Trigo & Paula Silva, 2022. "Sustainable Development Directions for Wine Tourism in Douro Wine Region, Portugal," Sustainability, MDPI, vol. 14(7), pages 1-24, March.
    3. Marshall, R. Scott & Akoorie, Michèle E.M. & Hamann, Ralph & Sinha, Paresha, 2010. "Environmental practices in the wine industry: An empirical application of the theory of reasoned action and stakeholder theory in the United States and New Zealand," Journal of World Business, Elsevier, vol. 45(4), pages 405-414, October.
    4. Tim Baird & C. Michael Hall & Pavel Castka, 2018. "New Zealand Winegrowers Attitudes and Behaviours towards Wine Tourism and Sustainable Winegrowing," Sustainability, MDPI, vol. 10(3), pages 1-23, March.
    5. Foltz, John C. & Woodall, Stacie & Wandschneider, Philip R. & Taylor, R. Garth, 2007. "The Contribution of the Grape and Wine Industry to Idaho’s Economy: Agribusiness and Tourism Impacts," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 25(1), pages 1-15.
    6. Schultz, Hans R., 2016. "Global Climate Change, Sustainability, and Some Challenges for Grape and Wine Production," Journal of Wine Economics, Cambridge University Press, vol. 11(1), pages 181-200, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Claire Lamoureux & Nindu Barbier & Tatiana Bouzdine-Chameeva, 2022. "Managing Wine Tourism and Biodiversity: The Art of Ambidexterity for Sustainability," Sustainability, MDPI, vol. 14(22), pages 1-18, November.
    2. Serafín Cruces-Montes & Alberto Paramio & Diego Gómez-Carmona & Antonio Zayas, 2023. "Wine Attitude Scale for Consumer Research (WASCR): Scale Development and Validation in Spanish Population," SAGE Open, , vol. 13(4), pages 21582440231, December.
    3. Ti-An Chen, 2022. "Business Performance Evaluation for Tourism Factory: Using DEA Approach and Delphi Method," Sustainability, MDPI, vol. 14(15), pages 1-19, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rachel Germanier & Niccolò Moricciani, 2023. "Perceiving and Adapting to Climate Change: Perspectives of Tuscan Wine-Producing Agritourism Owners," Sustainability, MDPI, vol. 15(3), pages 1-14, January.
    2. Omamuyovwi Gbejewoh & Saskia Keesstra & Erna Blancquaert, 2021. "The 3Ps (Profit, Planet, and People) of Sustainability amidst Climate Change: A South African Grape and Wine Perspective," Sustainability, MDPI, vol. 13(5), pages 1-23, March.
    3. Rosana Fuentes-Fernández & Javier Martínez-Falcó & Eduardo Sánchez-García & Bartolomé Marco-Lajara, 2022. "Does Ecological Agriculture Moderate the Relationship between Wine Tourism and Economic Performance? A Structural Equation Analysis Applied to the Ribera del Duero Wine Context," Agriculture, MDPI, vol. 12(12), pages 1-17, December.
    4. Nieves Garcia-Casarejos & Pilar Gargallo & Javier Carroquino, 2018. "Introduction of Renewable Energy in the Spanish Wine Sector," Sustainability, MDPI, vol. 10(9), pages 1-17, September.
    5. Tim Baird & C. Michael Hall & Pavel Castka, 2018. "New Zealand Winegrowers Attitudes and Behaviours towards Wine Tourism and Sustainable Winegrowing," Sustainability, MDPI, vol. 10(3), pages 1-23, March.
    6. Zhiwei Yan & Xuerong Peng & Seoki Lee & Leibao Zhang, 2023. "How do multiple cognitions shape corporate proactive environmental strategies? The joint effects of environmental awareness and entrepreneurial orientation," Asian Business & Management, Palgrave Macmillan, vol. 22(4), pages 1592-1617, September.
    7. Galbreath, Jeremy, 2017. "Drivers Of Environmental Sustainability In Wine Firms: The Role And Effect Of Women In Leadership," Working Papers 253851, American Association of Wine Economists.
    8. Marzia Ingrassia & Stefania Chironi & Giuseppe Lo Grasso & Luciano Gristina & Nicola Francesca & Simona Bacarella & Pietro Columba & Luca Altamore, 2022. "Is Environmental Sustainability Also “Economically Efficient”? The Case of the “SOStain” Certification for Sicilian Sparkling Wines," Sustainability, MDPI, vol. 14(12), pages 1-26, June.
    9. Tatoglu, Ekrem & Bayraktar, Erkan & Sahadev, Sunil & Demirbag, Mehmet & Glaister, Keith W., 2014. "Determinants of voluntary environmental management practices by MNE subsidiaries," Journal of World Business, Elsevier, vol. 49(4), pages 536-548.
    10. Gorka Zamarreño-Aramendia & Elena Cruz-Ruiz & Elena Ruiz-Romero de la Cruz, 2021. "Sustainable Economy and Development of the Rural Territory: Proposal of Wine Tourism Itineraries in La Axarquía of Malaga (Spain)," Economies, MDPI, vol. 9(1), pages 1-21, March.
    11. Inmaculada Carrasco & Juan Sebastián Castillo-Valero & Carmen Córcoles & Marcos Carchano, 2021. "Greening Wine Exports? Changes in the Carbon Footprint of Spanish Wine Exports," IJERPH, MDPI, vol. 18(17), pages 1-13, August.
    12. Kristina Bučar & Zvjezdana Hendija & Ines Katić, 2022. "Ecolabels as a Tool of Sustainable Development in Tourist Destinations," Sustainability, MDPI, vol. 14(10), pages 1-18, May.
    13. Antonio Martos‐Pedrero & David Jiménez‐Castillo & Vera Ferrón‐Vílchez & Francisco Joaquín Cortés‐García, 2023. "Corporate social responsibility and export performance under stakeholder view: The mediation of innovation and the moderation of the legal form," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(1), pages 248-266, January.
    14. Helene Seidel-Sterzik & Sarah McLaren & Elena Garnevska, 2018. "Effective Life Cycle Management in SMEs: Use of a Sector-Based Approach to Overcome Barriers," Sustainability, MDPI, vol. 10(2), pages 1-22, January.
    15. Juan Milán-García & Juan Uribe-Toril & José Luis Ruiz-Real & Jaime de Pablo Valenciano, 2019. "Sustainable Local Development: An Overview of the State of Knowledge," Resources, MDPI, vol. 8(1), pages 1-18, February.
    16. Katharina Spraul & Annegret Höfert, 2021. "Governance for Sustainability: Patterns of Regulation and Self-Regulation in the German Wine Industry," Sustainability, MDPI, vol. 13(6), pages 1-25, March.
    17. Eugenio Pomarici & Riccardo Vecchio & Angela Mariani, 2015. "Wineries’ Perception of Sustainability Costs and Benefits: An Exploratory Study in California," Sustainability, MDPI, vol. 7(12), pages 1-11, December.
    18. Joana A. Quintela & Helena Albuquerque & Isabel Freitas, 2023. "Port Wine and Wine Tourism: The Touristic Dimension of Douro’s Landscape," Sustainability, MDPI, vol. 15(15), pages 1-23, July.
    19. Kamila Veselá & Lucie Severová & Roman Svoboda, 2022. "The Impact of Temperature and Precipitation Change on the Production of Grapes in the Czech Republic," Sustainability, MDPI, vol. 14(6), pages 1-15, March.
    20. Nadal, Miquel & Flexas, Jaume, 2019. "Variation in photosynthetic characteristics with growth form in a water-limited scenario: Implications for assimilation rates and water use efficiency in crops," Agricultural Water Management, Elsevier, vol. 216(C), pages 457-472.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:13:p:7899-:d:850856. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.